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Ashikaga: A grown-up getaway destination

Ashikaga: A grown-up getaway destination

Kristin Mariano

- April 20, 2022

Ashikaga is a historic city, the birthplace of the founder of the Ashikaga shogunate, home to Japan’s oldest educational institution, and dotted with ancient temples in beautiful settings.

Accessible from central Tokyo in just a couple of hours on the Tobu Railway, it is the perfect destination for a long weekend, whatever the season. With a world-class ceramics museum, modern art galleries, gorgeous parks, a food festival, and even its very own winery, Ashikaga is a grown-up getaway destination not to be missed.

Enjoy the romance of wisteria at Ashikaga flower park

Sakura (cherry blossom) might be the first blossom that comes to mind when you think of Japan, but the beauty of fuji (wisteria) has also been long celebrated. These romantic, tumbling flowers are associated with love and longevity and are a mainstay of Japanese traditional aesthetics, appearing in poetry, prints, and kimono patterns.

Japan’s most stunning display of wisteria can be found at Ashikaga Flower Park’s the Great Wisteria Festival (April 16-May 22 this year). Visitors can take in the blossom on the park’s 160-year-old giant wisteria tree and stroll along an 80-metre-long wisteria tunnel, as well as enjoy the many other seasonal flowers in bloom, including Japanese azaleas and peonies. Visit in the evening to see the wisteria beautifully illuminated.

Savour the beauty of food at Ashikaga Bishoku Festival 

Bishoku – literally, “beautiful food” – refers to delicious, high-quality ingredients and dishes, and the Ashikaga Bishoku Festival, which started in February and will run until May 8, is a chance to try some of the area’s best seasonal produce.

Spearheaded by the Ashikaga Bijin brand of local farm produce, the festival brings together 31 local cafes and restaurants, each of which is offering a special bishoku dish made with locally-grown tomato, asparagus, or strawberry. From creamy strawberry daifuku (sweet rice cake), to sakura shrimp and asparagus pizza, to whole tomato served in a dashi broth, these limited-edition dishes have been conceived by local people proud of their local produce.

Located just 75 minutes by limited express train from central Tokyo, Ashikaga is a great choice for a trip outside the metropolis. You can make travel around Ashikaga and the surrounding region of Ryomo simple with a Furatto Ryomo Tobu free pass.

This three-day pass will cover train travel to and around Ryomo, as well as local buses, so you can explore the many sightseeing destinations in the area. Prices vary depending on your starting station; from Asakusa Station the pass costs ¥2,440 for adults and ¥1,250 for children (11 and under).

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Ashikaga: A grown-up getaway destination

Kristin Mariano

- April 20, 2022

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats