SLC Representation has been appointed as the new PR and trade agency for Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) to promote destination Maldives in the UK market. The UK market has remained a top market for the Maldives with more than 100,000 UK visitors heading to the destination in 2022 so far.

The Maldives welcomed its one millionth visitor on 12th August 2022, taking the destination one step closer to its goal of reaching 1.6 million arrivals by the end of the year, already a 51% increase for the same period in 2021.

Speaking about the UK market and the new PR appointment, chief executive officer and managing director of MMPRC, Thoyyib Mohamed, said “Welcoming 1 million tourists to our shores and bringing SLC on board as our new UK agency we aim to strengthen and build upon our presence in the UK market. We are committed to showcasing all the different aspects of Maldivian culture, which will drive desirability to the country while supporting our trade partners in achieving our mutual goals”.

Chris Farwell, managing director of SLC Representation said: “The Maldives is an iconic destination, so to take its representation in the UK is a privilege. This destination was one of the first to open and quickly became a popular hotspot among an array of travellers looking to get away. The SLC will be building upon that momentum, highlighting the Maldives both as a romantic getaway but also sharing its appeal to families, adventure seekers and corporate travellers”.

Under this partnership, SLC will work with MMPRC for a period of one year to maintain the country’s reputation as a top of the mind destination and connect with travel trade and sell the Maldives brand to consumers looking for their vacation getaway.

Although the Maldives’ 1,190+ islands may look similar on the surface underwater, its 26 atolls contain an endless array of biodiversity including about five percent of the planet’s reefs that comes with an explosion of colour, reefs that are home to a thousand species of fish including manta rays and whale sharks. The destination is also putting its conservation efforts underway to protect the valuable marine environment of the Maldives. Several marine species and birds are protected by law in the Maldives, allowing these creatures to thrive in their natural habitats.