Pacific Asia Travel Association (PATA), UK & Ireland recently hosted its annual flagship training event – TASTE of PATA in London.   In partnership with Travel Uni, the night attracted its best ever attendance with over 300 travel agents from across the UK.  Aware the nation is in mourning; it was important for the organisation to recognise this last night and allow PATA members and agents to pay their respects to the Royal Family.

Acknowledging the passing of HRH Queen Elizabeth II, PATA chairman Chris Crampton led a minute’s silence followed by a toast to honour the new monarch, His Majesty, King Charles III.

“On behalf of PATA UK & Ireland, our members and partners, we are deeply saddened by the passing of Her Majesty Queen Elizabeth II. Her dedicated service to the United Kingdom and the Commonwealth was extraordinary. Since 1947 she has dedicated her life to the service of the Commonwealth and as we reflect on her contribution to our 19 Asia and Pacific member states, we’re reminded of her unwavering commitment and are united in our sorrow.

The ‘Million Mile Monarch’ she travelled the world visiting more than 120 countries and spent a large part of her time in the commonwealth, most recently during her Golden Jubilee year including Australia and New Zealand. Over 70 years she led with dignity and grace, her constant and reassuring presence will be greatly missed. I wish to extend our heartfelt condolences to the Royal Family and the people of the United Kingdom and Commonwealth in mourning the loss of their beloved Queen, Mother, Grandmother and Great-Grandmother.”

Along with over thirty prize giveaways, the night gave agents the chance to connect with 24 suppliers from across the Pacific Asia region while learning more and enjoying regional food and drinks.

Travel agent Lucy McCreath from Oliver’s Travels (London) shared her thoughts on why she was at TASTE: “it’s widely known as a great industry event to attend, network with lots of people and learn more about all the destinations in a fun and relaxed way.  The food and prize giveaways really make it extra attractive too!”

Spokesperson for one of the new TASTE of PATA suppliers, Vietnam Tourism Advisory Board also shared their thoughts on why they were exhibiting for the first time: “We really wanted to showcase that Vietnam is back and open again with no restrictions to welcome tourists.  Visitor numbers are growing again for the destination which is really great to see.”

Incorporating career support for agents again this year proved hugely successful.  The Training & Recruitment stand was definitely one of the highlights of the event with agents praising it as really beneficial in seeking advice on career opportunities and growing skill sets.