UOB cardholders can look forward to exciting deals and privileges across the region with Singapore Airlines, The MICHELIN Guide, Club21 and Shopee.  UOB cardholders in Singapore as well as Southeast Asia can look forward to exciting deals and offerings in travel, retail and dining as the Bank expands its partnerships with top brands across the region. These partnerships are in line with UOB’s sharpened purpose of building the future of ASEAN, serving and connecting more than seven million customers across the region, when the acquisition of Citigroup’s consumer banking businesses in Indonesia, Thailand, Malaysia and Vietnam is completed. They will also reinforce UOB’s existing strong position in ASEAN, with the Bank’s total year-to-date billings in the region growing by almost 30 per cent year-on-year in September 2022 as borders reopen region-wide. This is more than 10 per cent higher versus pre-COVID levels in 2019. UOB’s total year-to-date cross-border billings also experienced more than 80 per cent year-on-year growth during the same period. Given projections of an estimated 430 million more passengers flying into the Asia Pacific this year compared to 2021, UOB is well-positioned via these partnerships to capitalise on the resurgent travel outlook for the region.

Working with established names such as Singapore Airlines (SIA), The MICHELIN Guide, Club21 and Shopee, the Bank further augments its rewards programme for UOB customers by offering cross-border discounts, attractive rewards and unique experiences to UOB cardholders in the region. These deals can be accessed via the UOB TMRW app and UOB’s the Travel Insider, a one-stop platform that aims to inspire customers to pick up ideas, guides and tips for their trips via featured key opinion leaders, as well as personalise their holiday itineraries with the best deals for flights, accommodation, packages and activities.

Jacquelyn Tan, head, group personal financial services, UOB, said, “Every customer is unique, and at UOB, we are continuously expanding our catalogue of deals and rewards to ensure that there is an abundance of choices for every lifestyle, passion and need. We are honoured and excited about the strength of the brands that are coming on board, and the exclusive privileges they are extending to our customers across the region. Our partners share our ambition to serve consumers living in and connecting within ASEAN, and this is how we differentiate ourselves as a true regional bank, where geographical borders are not limiting factors to us providing the best rewards to our cardholders across the region.”

JoAnn Tan, senior vice president marketing planning, Singapore Airlines, said, “Singapore Airlines and UOB have a strong strategic partnership that has strengthened over the years. It began with the launch of the KrisFlyer UOB Debit Card and KrisFlyer UOB Account in 2017, followed by the lifestyle centric KrisFlyer UOB Credit Card in Singapore in 2019. We are excited to expand and enhance our joint proposition with UOB to offer our customers even more rewards and privileges. This MOU marks another significant milestone in our partnership, and we look forward to offering greater value and engaging our customers in the ASEAN region.”

In a Memorandum of Understanding (MOU) inked in October 2022, UOB and SIA will explore developing a co-branded credit card for customers in Thailand, where cardholders will be able to enjoy benefits such as earning attractive KrisFlyer miles per dollar spend and travel-related privileges. The KrisFlyer miles can be redeemed for flights with SIA, Scoot, and SIA’s partner airlines, exclusive KrisFlyer Experiences or used as cash value for shopping on premium e-commerce retailer KrisShop, and more.

“For over 100 years, The MICHELIN Guide has acted as a destination guide for travellers all over the world, creating memorable experiences for food lovers through our recommendations. Through this partnership with UOB, The MICHELIN Guide enables UOB the opportunity to offer their valued customers unique and delightful fine dining experiences in Thailand and Malaysia,” said Chris Gledhill, director of MICHELIN Guide Asia and Middle East.

“Club21 celebrates 50 years of fashion this year. Our cachet in Singapore, Malaysia and Thailand complements the influence that UOB has over stylish, affluent consumers in these markets. This partnership crystallises the synergies between our two brands,” said Howe Chegne, chief operating officer of Club21, which is under the COMO Group.

“Shopee is honoured to be UOB’s partner of choice across Southeast Asia. We have a shared commitment of providing easy and secure transactions for customers’ daily needs. Through this partnership, we will be able to offer attractive rewards and greater choice to customers when they transact with us. We look forward to more of such meaningful partnerships with UOB to better serve our users across the region.” said Zhou Junjie, chief commercial officer, Shopee.