Radisson Hotel Group has reached an important milestone in its expansion strategy in Thailand with the signing of Lewit Hotel Pattaya, a member of Radisson Individuals, which marks the brand’s launch in Pattaya, a vibrant beachfront destination on the country’s rapidly emerging Eastern Seaboard.

This modern upscale property will be the group’s first Radisson Individuals hotel when it opens in February 2023 and will operate under a brand affiliation agreement with Land Able Co. Ltd. This further underscores Radisson Hotel Group’s commitment to driving growth through a range of flexible business models and building a diverse portfolio of high-quality managed and franchised properties. Lewit Hotel Pattaya, a member of Radisson Individuals is a contemporary hotel located less than ten minutes from the peaceful Jomtien beach, yet still within easy reach of the city’s upbeat attractions and activities.

The 100-room hotel features a modern design that helps guests feel at ease with comfortable bedding, a comprehensive range of in-room amenities, and complimentary Wi-Fi. Guests can dine at the all-day restaurant that serves buffet breakfast in the morning, and a delightful selection of Thai and international cuisine for lunch and dinner.

The hotel is well-equipped with family-friendly facilities such as a glass-walled infinity pool with a waterslide and sundeck, and a fitness center with state-of-the-art equipment. Bicycles are also available for guests to explore the local area, including Yin Yom Beach which is just a short ride away and offers spectacular sunset views.

For business travellers, two meeting rooms and a pre-function area are perfectly suited to small and medium-sized gatherings, such as strategy meetings, training sessions, team-building and more. The hotel is a short drive from Bangkok and Suvarnabhumi International Airport, as well as the regional hub of U-Tapao Airport, making it easily accessible for domestic and international travelers alike.

The strength of Radisson Individuals, Radisson Hotel Group’s affiliation brand, is that it simultaneously caters to the rising demand from modern travelers for authentic, individual hospitality that meets international standards, while also intuitively meeting the requirement from owners and small chains for global scale and support, without losing their independence. This fully flexible concept is suited to all types of hotels and resorts, including new-builds and conversions, and can be easily adapted to franchise and management agreements.

“We are delighted to announce the signing of Lewit Hotel Pattaya, a member of Radisson Individuals. This is a major milestone for our company as it demonstrates how we are successfully diversifying our portfolio with new resort locations that will further accelerate our expansion in Asia Pacific. Owners today are seeking the market expertise and brand affiliation that Radisson Hotel Group offers, and we see projects that are converted, franchised, and soft-branded playing a pivotal role in our future growth; said David Nguyen, managing director, Indochina and Strategic Partnerships, South East Asia & Pacific, Radisson Hotel Group.

“Radisson Hotel Group has a proven track record of achieving strong results and high levels of guest satisfaction in the hospitality industry, thanks to its robust and flexible in-market support that has a keen understanding of our property’s unique needs. This partnership represents the start of an exciting new era for Lewit Hotel Pattaya, a member of Radisson Individuals, and we look to leverage the expertise and global scale of Radisson Hotel Group as we prepare to welcome guests from all around the world as Thailand enters its first full high season for three years,” commented  Sarinya Ruennuch, director, Land Able Co. Ltd.

The signing of Lewit Hotel Pattaya, a member of Radisson Individuals marks the latest development in the Group’s wider growth strategy as it targets to double its operating portfolio in Thailand by 2023.