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TBO acquires the remaining stake in BookaBed

TBO acquires the remaining stake in BookaBed

Kanchan Nath

- February 17, 2023

Left to Right -Neeraj Gera, President TBO Holidays & Karl Tyrrell, CEO, BookaBed

TBO Tek Limited (“TBO”) announced that its wholly owned subsidiary, Tek Travels DMCC, has acquired the remaining stake in BookaBed AG (“BookaBed”). With this acquisition, TBO intends to further deepen its European footprint into Ireland & UK.

BookABed will continue to function under the leadership of Karl Tyrrell. Over the course of a year, the breadth and depth of BookaBed will be fully integrated into the TBO platform which lists over 1 million properties worldwide.

Neeraj Gera, President of TBO Holidays, said: “It has been less than a year since Bookabed joined the TBO family. The last few months have been remarkable together and we are thrilled to have reached this milestone. We continue to expand our global footprint by staying true to our commitment to simplifying global travel. The synergies between both organisations have been clear from the outset and the partnership allows us to bring added value to our travel buyers and travel suppliers. Karl has done a stellar job leading the business with exceptional performance this year and will lead the growth charter for us in UK and & Ireland.”

Commenting on the announcement Karl Tyrrell, CEO of BookaBed, added: “We are excited about this acquisition! We’ve had deep relationships in the industry here in Ireland. Since integrating with TBO.com, in the last few months, we’ve had a greater ability to engage the Irish and UK markets stronger and deliver increased value to our customers. We will continue to service our customers and will advise our customers on how the new brand will roll out over the coming months.”

This development reflects the aggressive growth plans the company has set globally as it continues to step up investments by constantly looking at similar partnerships to expand, hire and improving customer experience toward its vision of simplifying and empowering the travel ecosystem.

 

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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TBO acquires the remaining stake in BookaBed

Kanchan Nath

- February 17, 2023

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats