YOTEL has announced plans to debut its disruptive aparthotel brand, YOTELPAD, in Europe with the opening of YOTELPAD London Stratford in Q4 2023, following a long-term management agreement with owner, Silver Mascot Limited. It will be YOTEL’s seventh property in the UK and third in London, joining YOTEL London City and YOTEL London Shoreditch.

YOTEL created YOTELPAD in 2018 to challenge the traditional aparthotel space. The brand was born in answer to rising guest demand for more flexibility in accommodation type, due to changes in consumer lifestyles and work habits. Staying true to YOTEL’s DNA, YOTELPAD prioritises smart design and technology, delivering modern studios, referred to as PADs, featuring multi-functional live/work/sleep areas, stylish bathrooms featuring amenities from YOTEL partner Urban Jungle and fully-equipped kitchenettes – all at an affordable price point.

YOTELPAD London Stratford will offer a home away from home for travellers in the heart of Stratford, featuring 62-PADs, 24-hour Mission Control (YOTEL’s answer to traditional reception), Grab & Go, laundry facilities and ample storage space. The property will also be home to food & beverage and retail space due to open in 2024.  The answer to the future of flexible travel, YOTELPAD will be bookable from one-night to monthly stays and will range in size and layouts to offer maximum flexibility.

The new build property joins YOTEL’s expanding portfolio of YOTELPADs, with all operating properties currently based in the United States, including YOTELPAD Park City and YOTELPAD Miami. With global growth a top priority for YOTEL, the expansion of YOTELPAD into new and existing territories is expected to form a crucial part of the brand’s commitment to 50 hotels by 2025.

Rohan Thakkar, Chief Development Officer at YOTEL comments: “We’re incredibly excited to be opening our first YOTELPAD property outside of the US this year, and to be bringing the product to the UK and European market for the first time. With increased demand for flexible stays that offer more space to live, work and play, whatever the length of stay, whether one night, one week or one year, we’re confident that YOTELPAD is the answer for travellers globally. Committed to expanding our footprint to meet demand worldwide, YOTELPAD will be a key driver in achieving our ambitious growth targets”.

Having received multi-billion-pound investment sparked by the 2012 Olympics, Stratford is now one of London’s leading shopping, restaurant, and entertainment destinations with some of the best transport links in the capital, including the new Elizabeth line that connects the area with mainline stations, airports, and central London. Located on Broadway, YOTELPAD London Stratford is ideally positioned for non-stop travellers wanting to explore this thriving neighbourhood.

Paul Glennon, director at Silver Mascot Limited comments: “We are delighted to announce the news that YOTELPAD London Stratford will be opening this year. YOTELPAD stood out as a truly different offering in the aparthotel space and we look forward to a long and rewarding relationship with YOTEL.”