The biggest hospitality recruitment initiative in the UK, Hospitality Rising, has attracted over 100,000 job applications, less than 6 months after the official campaign launched. Hospitality Rising’s inaugural campaign, ‘Rise Fast, Work Young,’ has been going from strength to strength since it was launched last October, in a bid to tackle the sector’s high number of job vacancies.

Supported by some of the world’s most successful hospitality leaders and best-loved chefs, #RiseFastWorkYoung aims to entice new recruits by showcasing the opportunities and promise that come with a career in hospitality. The targeted social media led campaign uses long term branding building to drive awareness and change consideration to work in hospitality whilst also offering supporters unlimited job postings on the Hospitality Rising careers website.

Mark McCulloch, founder of Hospitality Rising and campaign director, said: “The backing we’re getting from supporters is resulting in their vacancies being seen by a new audience as well as helping us reach our long term goals. 100,000 Job applications through our careers website shows our audience is responding to the campaign on mass and that we’re really making a connection. We are ever grateful for everyone who has invested in Hospitality Rising and continue to thank those who have made this vital movement possible.”

“There is no question we are blown over by the number of applications within such a short space of time. To be able to better understand what attracts both Gen Z and Millennial job seekers into hospitality is something that we can build on to help the industry and reduce vacancies. We all want young people to see what a vibrant place hospitality truly is to work in so reaching 50% of the UKs 16-30 year olds already is definitely a game changer.”

It comes as just this week seven more operators supporting the campaign have been announced in addition to more to 300 businesses as well as celebrity chefs and hospitality leaders.

The latest investors from across the UK are from a broad spectrum within hospitality; restaurant, bars, QSR and hotels – Living Ventures, The Ned, Quarter Ltd, First Restaurants, The Vineyard, Ned’s Noodle Bar, Army & Navy Club, and Tate Eats.