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CWT enables access to Air France-KLM NDC content via Cytric online booking tool 

Kanchan Nath

- June 13, 2023

CWT has started offering its global customers access to Air France-KLM’s NDC content through Amadeus’ Cytric corporate travel and expense booking tool. As part of CWT’s ongoing commitment to develop scalable, fit-for-purpose solutions for corporate travel programs to access NDC content through preferred channels, travelers looking to search and book Air France-KLM’s NDC-enabled content and continuous pricing offers, can easily do so through Cytric by Amadeus.

This follows the launch of a pilot program last year, which saw CWT’s travel counselors making Air France-KLM NDC bookings to a select number of customers via the Amadeus Travel Platform.

Erik Magnuson, CWT’s Vice President of Product Management, Travel Content & Connectivity, said: “The ability to offer NDC content through an online booking channel is a major step forward in our ambition to create an omni-channel experience for our customers. Our close collaboration and partnership with Amadeus and Air France-KLM has made this possible, and it builds on the success of our continued efforts together.”

Ludo Verheggen, Director Air Distribution Growth, Amadeus, said: “We’re very pleased to see the joint effort of CWT, Air France-KLM and Amadeus come to fruition, and to bring the airline’s NDC-sourced content to CWT’s corporate travelers through Cytric by Amadeus in an efficient and holistic manner. It’s been an excellent example of all stakeholders coming together, to share requirements and find solutions to drive NDC forward and accelerate modern retailing.”

Air France-KLM distribution VP Stephane Ormand, said: “NDC is increasingly important in the distribution strategy of Air France-KLM. After a strong focus on leisure adoption, our teams are working closely with CWT and Amadeus to adapt our NDC technology to business travel needs.”

Following a successful offline proof of concept phase earlier this year, we’re pleased to launch a new online pilot phase. CWT key corporate customers will now benefit from our exclusive NDC content, including continuous pricing and ancillaries, along with personalization, through dedicated corporate bundles,” Stephane concluded.

CWT has been working closely with its airline and technology partners to develop scalable solutions for NDC-sourced content through the major global content aggregators. This latest pilot program is another important milestone for the industry and promises more NDC-exclusive services to be introduced later this year including seat bundles and sustainable aviation fuel options.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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CWT enables access to Air France-KLM NDC content via Cytric online booking tool 

Kanchan Nath

- June 13, 2023

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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