LOADING

TDM NEWS EVENTS IWTA SERIES TDM

creative website

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

LGBTQ+ travellers more concerned about safety – research

LGBTQ+ travellers more concerned about safety – research

Kristin Mariano

- June 13, 2023

As Pride Month is being celebrated around the world travel metasearch service WayAway has published the results of a study that reveals that sadly LGBTQ+ communities still don’t feel safe when travelling or that they can be themselves. 

The results follow a survey of 100 statistically relevant frequent travellers who identify as LGBTQ+, comparing the results with heterosexual frequent travellers.

Worryingly it seems that the average ‘safe indicator’ for LGBTQ+ travellers, at 3.5 out of 5, is far below the heterosexual average of 4.1 points.

Equally upsetting, and it would seem related to safety, is the fact that 50% said they avoid public displays of affection, whilst 30% claimed they limit the way they dress or behave in public and another 30% said they control revealing personal information.

In fact, when choosing a destination safety is the top concern for 62% of LGBTQ+ travellers.

WayAway’s Director of PR, Janis Dzenis comments: “Whilst undoubtedly enormous progress has been made over the years, as LGTBQ+ people travel to Gay Pride events all around the world this month let’s not forget that many of them sadly don’t feel safe or that they can be themselves when travelling.

“We call on the wider travel technology industry to create more innovative tools that enable LGTBQ+ travellers to both feel and actually be safe when on the move. There are apps and services out there, of course, but more could be done and often the mainstream OTAs or tour operators don’t offer much in that way. Aside from the very important moral case for this, there is also a very big economic motive too: LGTBQ+ travellers are significant in number and even more significant in their spending power – gaining their loyalty makes sense.”

To celebrate Gay Pride Month this year WayAway is featuring LGBTQ+ friendly destinations from gay-travel-bloggers Nomadic Boys and has added a dozen city guides dedicated to LGBTQ+ travellers, including San Francisco, New Orleans, Portland, Fort Lauderdale, Orlando, Berlin, Amsterdam, Madrid, and more.

In addition, the WayAway team has partnered with well-known queer personas to create celebrity layers for the WayAway ‘city in a nutshell’ project.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

LGBTQ+ travellers more concerned about safety – research

Kristin Mariano

- June 13, 2023

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats