Dis-loyalty – the travel and food membership that beats boring – announces seven just-opened hotels where members can get 50% off the best flexible rate if they book within the first three months of the hotel opening. Members can pick from The Hoxton Brussels, The Hoxton Charlottenburg Berlin, Hyde Ibiza, Mondrian Ibiza, SO/Uptown Dubai, Mama Shelter Dijon and 21c Museum Hotel St. Louis to take advantage of a discount not found anywhere else. Once there, members can use their 10% discount off food and drink at the restaurants, bars, and coffee shops that are also part of the Dis-loyalty collective and enjoy a free barista-made hot drink every day.

Those who sign up before August 31^st will also get one month free off their Dis-loyalty membership.

SO/ Uptown Dubai – 50% discount available on stays from now until 20^th October
A world of luxury with a vibrant, rebellious touch. Feel on top of the world at SO/ Uptown Dubai, overlooking the Arabian Gulf, the Dubai Marina, and Jumeirah Beach. Spread over 10 floors of the iconic Uptown Tower, all 146 rooms and 42 suites are the epitome of luxury, furnished with breath-taking views. Gourmet dining, cutting-edge mixology, and next-generation wellness converge at this sleek getaway. Starting from the giant murals at the entrance, exhilarating artworks around every corner draw you into this visionary world, where every detail reflects a sky-is-the-limit approach.

The Hoxton, Brussels – 50% discount available on stays from now until 31^st August
A brutalist behemoth of a building sets the tone for signature interior design and a laissez-faire attitude towards conventional hotel codes. Influenced by the ‘70s, with sleek wooden furniture, brightly coloured velvet sofas, striped headboards, and rugs in graphic patterns, The Hoxton, Brussels, sweeps guests up with its excitable undercurrent. It’s located north of the centre, close to the Northern Business District, but it’s anything but stiff and stuffy.

The Hoxton, Charlottenburg – 50% discount available on stays from now until 31^st August
Like the city it calls home, with a distinct culture all of its own. Taking inspiration from its leafy neighbourhood – which was the heart of the city’s creative rebirth during the Golden 1920s era – The Hoxton, Charlottenburg has a balanced appreciation of the old and the new. Soft curves, scallop motifs, and fluid geometrics take inspiration from the Art Nouveau architecture of this literary district.

Hyde Ibiza – 50% discount available on stays from 15^th August until 15^th October
A boho chic getaway perched on the Balearic Sea. Whether you’re looking for wellness or planning to indulge in the best nightlife Ibiza offers, you can find it all at Hyde Ibiza. Bringing its signature brand of all-day party and leisurely fun in the sun to the island, it has five restaurants, wellness programming, and beat-filled pool days at an exclusive beach club. Featuring natural materials, artisanal textiles, and natural touches of wood, the 401 guestrooms are the ideal setting for either a restful getaway or a place to socialise and play.

Mondrian Ibiza – 50% discount available on stays from 15^th August until 15^th October
Everywhere you turn, sea views abound at this serene haven overlooking a picturesque bay. Whether you’re hitting the mountain trails or partying until dawn, Mondrian Ibiza places you right in the heart of island life as you gaze at sea views from the hotel’s public spaces, which include an expansive terrace and fire pits. A total of 154 spacious guest rooms come in pleasing palettes of neutrals – plump for the suites that overlook the glittering waters. With its own art program and eateries offering everything from the freshest sushi to Australian comfort food, we really don’t see any reason to check out.

Mama Shelter Dijon – 50% discount available on stays from now until 27^th October
Get a thrilling taste of terroir at this fun-loving hotel. Unusual, eccentric, and unique, Mama Shelter hijacks the symbols of Burgundy with its signature twist of humour and irreverence. Located in a listed Brutalist building from the 1960s, the gleaming glass cube is the city’s latest playground, where the creative set gather to sing their hearts out on the on-site karaoke bars or try their hand at a game of pétanque. The 120 rooms look out on either the nearby Saint-Bénigne cathedral or the vineyards, and come with Mama’s cheerful, upbeat attitude – think warm colours of terracotta, powder pink, and green – with design touches like Tom Dixon basins. Feast with friends at Mama’s Restaurant and kick back with drinks al fresco on the veranda or the planted patio. Nods to the Burgundian landscape are in abundance – from authentic grape harvest baskets turned into lighting fixtures, to an eye-catching chandelier made by local craftsmen that references the traditional tiled roofs of the region.

21c Museum Hotel St. Louis – 50% discount available on stays from now until 8^th November
Where art, hospitality, and community come together in a historic YMCA building. Step into a slice of community history at 21c St Louis, housed in a 95-year-old, 10-storey Renaissance Revival-style YMCA building. Previous sporting fixtures, such as the old gymnasium and fitness track, are now transformed into art-filled spaces, with over 13,000 square feet of site-specific installations and rotating, curated exhibitions. Continuing the traditions of the YMCA as a focal point for the community, original artworks from local artists decorate the 173 rooms, whilst cultural programming, sports, and wellness facilities are open to all. More of a foodie? Idol Wolf is a lively pintxos bar with an exciting menu of Spanish tapas to really cement the holiday mood.

DIS-LOYALTY – BEATS BORING
Dis-loyalty is a new paid-for membership that takes a different approach to loyalty by actively encouraging members to explore new destinations, with bigger discounts for going somewhere new. Dis-loyalty brings together more than 75 hotels and 150 restaurants and bars from Ennismore’s collective of 10 globally renowned brands, including 25hours Hotels, Mama Shelter, The Hoxton, Mondrian and SLS.

Dis-loyalty is not a traditional loyalty scheme — there is no need to earn points, no tiers to climb, and no need to wait for the rewards. Members will get instant perks (and gratification) from the moment they sign up. Dis-loyalty is based on simplicity and transparency, with five core benefits:

• 50% off just-opened hotels – during the first three months at any new opening,
• 20% off every first-time stay – at every one of our 75+ hotels, even if they’ve stayed there before joining,
• 10% off for return stays – always, whatever the hotel, however many times,
• 10% off food and drink – anytime, in any of our 150+ participating restaurants and bars, for up to 6 people per member, either at home or on holiday,
• 365 free barista-made drinks (coffee, tea, hot chocolate) – that’s one every day of the year when they sit in at any of our restaurants, bars and coffee shops.

Dis-loyalty costs 60 AED per month with an exclusive launch offer of one month free (when signing up before 31^st August). Members could save 625 AED every night for a new opening, 250 AED every night for a hotel they’ve never stayed at, and 1,040 AED every year on coffee^*.