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The Standard, Hua Hin x Teema Ruksajit: Launches First Capsule Collection Inspired by Nature and Mythology

The Standard, Hua Hin x Teema Ruksajit: Launches First Capsule Collection Inspired by Nature and Mythology

Kanchan Nath

- November 14, 2023

The Standard, Hua Hin, the latest creative hub on the Gulf of Thailand, proudly announces the successful culmination of its inaugural Designer in Residence program, which was established to honor Thailand’s most promising talents. Among the program’s early residents, renowned Thai fashion designer Teema Ruksajit, leveraged her time at the property to craft a capsule collection. This collection seamlessly weaves together her trademark silks with imaginative motifs envisioned by Director Jacq, a self-proclaimed intergalactic artist celebrated for their hand-embroidered fabrics and capes.

The grand unveiling of this remarkable collection took place at The Standard, Hua Hin on November 4, 2023. This unique assemblage showcases designs in earthy hues, meticulously crafted from 100% silk and recycled materials. It is a testament to the creative synergy between these two artists, who drew inspiration from historical elements, personal reminiscences, and spiritual traditions, resulting in a distinctive aesthetic that pays homage to humanity’s connection with nature and the role of mythology. Teema’s eponymous label, TEEMA RUCKSAJIT, specializes in everyday essentials fashioned from silks, designed to be unisex, gender-inclusive, and accessible to all.

These pieces are intentionally versatile, allowing individuals to mix and match as they see fit, fosteringMai Timblick, Chief Creative & Culture Officer of The Standard, expressed her enthusiasm, stating, “We are thrilled to introduce the Artist in Residence program at The Standard, Hua Hin, showcasing the remarkable diversity and talent within Thai fashion. Teema Ruksajit and Director Jacq are visionary artists who have produced a stunning collection that reflects their passion, creativity, and cultural heritage. Their collaboration beautifully exemplifies how The Standard cultivates a community of innovators and disruptors who are shaping the future of design.”

Teema Ruksajit expressed her gratitude for the partnership, saying, “I am deeply thankful for the opportunity to collaborate with Director Jacq and The Standard. Working in the inspiring environment of Hua Hin has been an incredible experience, one that has inspired generations of Thai creatives. I hope our collection will bring joy and beauty to those who wear it.”

The collection was officially launched on November 4, featuring a fashion show at the resort’s trendy Thai izakaya, Praça, followed by a private cocktail reception.

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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The Standard, Hua Hin x Teema Ruksajit: Launches First Capsule Collection Inspired by Nature and Mythology

Kanchan Nath

- November 14, 2023

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats