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The next chapter for the skies arrives as Riyadh Air unveils the second of its permanent dual-livery designs at Dubai Airshow

The next chapter for the skies arrives as Riyadh Air unveils the second of its permanent dual-livery designs at Dubai Airshow

traveldailymedia FTRSS

- November 13, 2023

DUBAI, UAE, Nov. 13, 2023 /PRNewswire/ — The next chapter for the skies has arrived as Riyadh Air, Saudi Arabia’s new world-class airline wholly owned by the Public Investment Fund (PIF) set to take off in 2025, unveiled the second of its permanent dual-livery designs at the Dubai Airshow 2023.

Riyadh Air Image 1

The latest livery continues Riyadh Air’s indigo theme with striking lines inspired by the twisting canopies of traditional Bedouin tents and elegant curves of Arabic calligraphy. The bold new look features a sweeping cockpit window design, with the indigo signature theme contrasted beautifully against a light unique iridescent fuselage that reflects purity and the future-focused vision of Saudi Arabia.

With a vision to shape the future of air travel, Riyadh Air unveiled its first livery at the Paris Airshow in June this year having previously received its IATA Airline Designator Code (RX) as well as signing a major deal for 90 GEnx engines to power its fleet following a significant order of up to 72 Boeing 787-9 Dreamliners made in March.

The super-sophisticated second livery will see Riyadh Air aircraft adorned in a lavender and indigo paint featuring a feather-like design near the rear of the fuselage, and ‘Riyadh Air’ written in English and Arabic and the airline’s trademark logo on the tail, engines, and aircraft underbelly. The second livery reflects Saudi Arabia’s forward-thinking ambitions using iridescent color to add a modern twist to the innovative design, which along with intricate bold text, makes Riyadh Air instantly recognizable, whether on the ground or in the skies.

Launched in March 2023 by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister and Chairman of the Public Investment Fund (PIF) Riyadh Air aims to become the world’s most forward-thinking carrier embracing the best sustainability practices, elevating air travel and setting a new standard for reliability, comfort, and hospitality. As a catalyst for the National Transport and Logistics Strategy playing a key role in contributing to Saudi Arabia’s wider economic diversification and jobs creation, toward realizing Vision 2030 goals, Riyadh Air is set to fly to more than 100 destinations, contribute to KSA non-oil GDP growth by USD 20 billion and directly and indirectly creating over 200,000 new jobs globally and locally.

Tony Douglas, CEO, Riyadh Air, said the second livery is another statement of intent from the new airline, “As the largest start-up in commercial aviation in decades we are delighted to unveil to the world Riyadh Air’s second livery which will be unmistakable when it takes to the skies in 2025 as we become one of the first international carriers to have permanent dual-liveries on an active fleet.”

“Following our initial launch in March we have had exceptional progress hitting a number of major milestones for the brand through an obsessive eye for detail, digital-native mindset and commitment to embracing the industry’s sustainability best practices. We revealed our first livery reveal to global acclaim, announced fleet orders for our wide body aircraft and signed several ground-breaking new partnerships. This iconic second livery is the latest milestone for Riyadh Air as we shape and disrupt the future of air travel and aviation, with many more things to come,” he added.

Riyadh Air Image 2

SOURCE Riyadh Air

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The next chapter for the skies arrives as Riyadh Air unveils the second of its permanent dual-livery designs at Dubai Airshow

traveldailymedia FTRSS

- November 13, 2023

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats