Thai Airways International Public Company Limited (THAI) collaborates with Jim Thompson, the iconic  global lifestyle brand from Thailand celebrated for its beautiful silks, to launch the brand-new amenity kit  designed exclusively for Royal Silk Class passengers.

This partnership signifies the first extensive collaboration  between THAI and Jim Thompson on such a grand scale. Crafted from biodegradable fabric, the Jim Thompson  bag showcases six exclusive prints, thoughtfully paired with a velvety-soft slumber shade in a coordinating  design. The bag also sports a selection of premium amenities such as a biodegradable toothbrush, socks,  aromatherapy roller, lip balm, hand lotion, and more, all meticulously selected to enhance the comfort of the in flight experience.

Chai Eamsiri, THAI Chief Executive Officer, says, “In partnership with Jim Thompson, we are pleased to  introduce the new THAI amenity kit for the Royal Silk Class passengers travelling on TG routes with flying time  over four hours, except for flights operated with A320 aircraft. Our kit has been curated with a focus on comfort,  luxury, and sustainability. This not only allows our passengers to journey with convenience and style but also  reaffirms our commitment to eco-friendly practices and reducing single-use plastics. With many amenities in the  kit crafted from biodegradable materials, Jim Thompson’s exclusive prints ensure we preserve Thailand’s  aesthetics. Join us in experiencing the perfect blend of Thai elegance and sustainability through our innovative  kit. In addition, to further promote this collaboration, THAI Royal Orchid Holidays has prepared a tour package  to those who are interested in joining an exclusive trip, inspired by one of the fabric patterns of the amenity kit  bag, PORCELAIN. The trip includes visiting Chinese community and key historical attractions such as Wat  Phanan Choeng and Wat Rachaburana in Ayutthaya province. The sale will start in December 2023.”

Frank Cancelloni, Group CEO at Jim Thompson, says, “This amenity kit symbolizes a remarkable  partnership, as both brands share a common objective of elevating Thailand’s presence on the international stage,  all while staying committed to their authentic roots. Jim Thompson epitomizes Thai craftsmanship and artistic  expression, while THAI represents the nation’s service excellence and cultural heritage as its national airline.  We are honoured to partner with THAI and, at the same time, enable passionate world travellers to savour a fusion  of traditional Thai grace and contemporary design.”

The six exclusive Jim Thompson prints in the amenity kit draw inspiration from diverse facets of Thai  culture and natural beauty. Bupha is a vibrant ode to the Dendrobium orchid, which grows in abundance in  Thailand. Mini Elephants pays homage to the iconic Thai elephant, showcasing these majestic creatures in a  playful display. Porcelain takes cues from the historical connection between Portugal and China, with rich blue  hues and enchanted creatures. Amphawa captures the timeless essence of a quaint riverside community in Samut  Songkhram, embodying the serene canal homes and floating markets. Royal Garland echoes the deep-rooted  tradition of crafting garlands as symbols of good fortune in Thai culture. Lastly, Yatra showcases the grandeur  of elephant processions, a sight reserved for special occasions. Each print offers passengers a delightful tapestry  of Thai experiences.

The collaboration with the national airline to enhance the global travel experience further underscores Jim  Thompson’s commitment to innovate and expand its offerings beyond its world-renowned Thai silk heritage under  the new “Beyond Silk” tagline.