Just six months after recording its largest booking day, Holland America Line surpassed that markĀ Jan. 16, 2024, to set a new single-day sales record. TheĀ Jan. 16Ā bookings topped the previous record fromĀ July 11, 2023, by 18%, making it the biggest sales day in the 150-year history of Holland America Line.
Westerdam in Glacier Bay, Alaska. (PRNewsfoto/Holland America Line)
The cruise line also set a record for the week endingĀ Jan. 19, achieving its largest-ever bookings week during a “wave” season, a traditionally high booking period for the cruise industry between January and March. Over one-third of the week’s bookings were for Holland America Line’s award-winningĀ AlaskaĀ cruises. Guests were also planning ahead, with 22% of the reservations made for cruises in 2025 or later.
“Stacking records on top of records is a sign of continued strength for our business and an endorsement from our guests that they are truly having the time of their lives exploring the world with us,” saidĀ Gus Antorcha, president, Holland America Line. “Our position as the cruise line with the most visits toĀ Alaska’sĀ glaciers and more ways to see wildlife is resonating, and we’re pleased to see so many guests already planning their 2025 vacations.”
The records come amid Holland America Line’s “Time of Your Life” sale. ThroughĀ Feb. 29, 2024, guests who book select summer 2024 through spring 2025Ā cruisesĀ with theĀ “Have It All”Ā premium cruise package receive a free stateroom upgrade, fare discounts, free fares for kids and reduced deposits. Cruisers who book beforeĀ Jan. 31, 2024, also receive up toĀ $500Ā per stateroom onboard credit, depending on cruise length. This is in addition to the perks of shore excursions, beverages, specialty dining and Wi-Fi also included with the “Have It All” fare.
HollandĀ America LineĀ is a leader inĀ AlaskaĀ with the most Glacier Bay visits in the cruise industry. ThroughĀ Alaska Up Close, guests are deeply immersed in the local culture with authentic onboard programming, cruise activities and award-winning shore excursions.
This week, Holland America Line launched its newest set ofĀ Legendary Voyages, a new category of longer cruises with destination-rich itineraries carefully crafted to allow guests to linger longer, and with programming that enriches the experience in each destination. And in 2025, the cruise line will run simultaneous voyages of more than 120 days, with theĀ 2025 Grand Voyage: Pole-to-PoleĀ and theĀ 2025 Grand World Voyage. 2025 Grand World Voyage.
Find Holland America Line onĀ Twitter,Ā Facebook,Ā InstagramĀ and theĀ Holland America Blog.Ā You can also access all social media outlets via the home page atĀ hollandamerica.com.