European river cruise specialist, VIVA Cruises, has launched its first ever booking incentive with Gold Medal’s sister brand, Cruise Plus. Travel agents who make a VIVA Cruises booking for 2024 or 2025 this month (May 2024) will be entered into a prize draw for one of twelve places on a 4-night Rhine River cruise.

The Rhine Course North cruise will depart on 30 June 2024 and be on board VIVA MOMENTS, featuring 88 modern cabins and two restaurants. The ship will leave from the historic city of Basel (on the border of Switzerland with Germany) and will finish in the picturesque town of Rüdesheim (near to Frankfurt), where the trip will end on Thursday 4 July.

Agents will be able to experience VIVA Cruises’ signature VIVA All-Inclusive product on board, which includes snacks, full board, high-quality alcoholic and non-alcoholic beverages, minibar, beauty products from luxury cosmetic brand, Rituals, Wi-Fi and all tips and gratuities.

The Rhine Course North cruise will also include shore excursions and airport transfers from Basel and to Frankfurt airport; and VIVA Cruises will also include £200 per person for flights to participate in the fam trip. Each booking means one entry, so the more VIVA Cruises agents book with Cruise Plus, the more chances they will have of winning a fam trip place.

The agreement between VIVA Cruises and Cruise Plus was signed in March this year, meaning that travel agents across the UK can book VIVA Cruises’ itineraries through the Cruise Plus Contact Centre – a milestone for the young river cruise operator.

VIVA Cruises was founded in 2018 as the first in house tour operator of Swiss shipping company, Scylla AG. Since then, it has grown rapidly and now boasts an eight-ship fleet sailing on major European rivers, including VIVA ONE and VIVA TWO – their two very own build ships; with the third one, VIVA ENJOY, launching at the end of this year. VIVA Cruises is also launching new Douro itineraries on board new built ship, PORTO MIRANTE, from May 2025.