Inspiretec, a leader in travel technology solutions and Gold Medal, the flagship B2B brand of dnata  Travel Group UK, are set to transform the travel agency landscape with its first in-market integration  of the Gold Medal API into its Agency Management Platform, AGENT. This strategic alliance providing  direct integration, will automate the transfer of booking data, eliminating the need for manual  rekeying.

The integration with Gold Medal allows for seamless and automatic updates of booking information  directly into the AGENT platform. By harnessing the capabilities of the Gold Medal API, Inspiretec’s  AGENT platform will import booking details in real-time, reducing the potential for human error and  ensuring that data is accurate.

The benefits of this integration extend beyond just operational efficiencies. It positions both Gold  Medal and Inspiretec at the forefront of the travel technology industry, setting a new standard for  how travel bookings are managed in agency back-office systems. Agencies using the AGENT platform  can now enjoy a more streamlined workflow, which translates into faster service times, fewer errors,  and the ability to offer more tailored experiences to their clients.

Simon Applebaum, Managing Director at Gold Medal said, “We are always looking for ways to  improve our services and processes based on our agents feedback. Time consuming post booking  admin and the need to “rekey” tour operator bookings has long been a key challenge for agents and  I’m delighted that through our partnership with Inspiretec and their AGENT platform; we have  developed the automation of much of this work. This investment in our systems marks a significant  step forward in supporting UK agents, as well as the digitisation and automation of travel services”

Applebaum continued, “We’d love to roll this functionality into other retail booking platforms in due  course, but my thanks to Inspiretec for being the first to co-invest. Initially enabling Gold Medal  bookings to be imported, we’re working hard to extend this capability to Pure Luxury, Cruise Plus and  Incredible Journeys”

Simon Powell, CEO at Inspiretec shared, “By integrating directly with the Gold Medal API, we are not  only enhancing the functionality and efficiency of our AGENT platform but also empowering travel  agencies to focus more on customer service and less on administrative tasks. This innovation is a  testament to our commitment to leveraging technology to solve real-world challenges in the travel  industry.”

Powell continued, “We’ve been a long-standing supplier of technology to the Dnata group and  providers of the Inspiretec Travel Platform to Gold Medal. I am very excited for Inspiretec to be the  first in market to integrate to the Gold Medal booking retrieval API which provides a seamless  integration for Gold Medal bookings into our new Inspiretec Agency Management Platform.”