In a harmonious fusion of aviation and artistry, Cathay Pacific has taken centre stage alongside Lloyd Webber Theatres, the illustrious West End group behind London’s iconic venues—His Majesty’s Theatre, Theatre Royal Drury Lane, and The London Palladium. This groundbreaking partnership transcends borders, marking the airline’s first brand collaboration beyond its Hong Kong roots.

The Cathay Lounge at The London Palladium

Starting on June 13, 2024, Cathay customers will enter a realm of pre-show luxury—the Cathay Lounge at The London Palladium. Nestled within the theatre’s historic walls, this exclusive retreat offers theatregoers a VIP haven. Picture plush leather sofas, dark sage walls, and a private bar—the epitome of elegance and relaxation.

But that’s not all. The Cathay Lounge is a symphony of innovation. Three digital windows transport guests to breathtaking aerial views from the bustling streets outside. One moment, you’re immersed in Tokyo’s neon glow; the next, you’re soaring over Hong Kong’s glittering skyline under the night sky.

And the service? Impeccable. The Palladium’s Red Coats—theatre’s maestros—tend to your every need, ensuring your theatre experience begins with grace and ease.

Backstage Tours and VIP Experiences

Cathay members unlock a treasure trove of delights. Backstage tours reveal the magic behind the curtain, where actors tread the boards and dreams come alive. Private dinners at theatres add a dash of exclusivity, allowing guests to savour culinary artistry in the heart of London’s cultural tapestry.

Cathay: Beyond the Skies

Why limit an airline to the skies? Kinto Chan, Cathay’s regional general manager for Europe, poses this question. Cathay believes in connecting people to places, experiences, and enriching moments. The pandemic shifted their perspective—why not bring new wonders to people beyond the air?

The answer lies in the theatre. Quality productions, majestic surroundings—theatre is an unparalleled experience. Hence, the partnership with Lloyd Webber Theatres is a marriage of aviation and art that elevates everyday life.

Wi-Fi Takes Flight

As the curtain rises on this theatrical venture, Cathay Pacific extends its promise of connectivity. Free Wi-Fi graces business class passengers, with Cathay Diamond frequent flyers soon to follow. First-class guests have long enjoyed this privilege. A trial phase aboard an Airbus A350 assesses usage patterns, ensuring seamless connectivity across routes and times.

The stage is set, the lights dim—the Cathay Lounge awaits. Cathay Pacific invites you to a symphony of experiences, from the skies to the stalls, where travel transcends boundaries and life unfolds in vibrant acts.