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Australian travel pros ease matters for those hit by IT outage

Marga Manlapig

- July 22, 2024

Australian travel professionals have worked round the clock since Friday, 19 July,  to mitigate the impact of the global IT outage.

Even today, over 72 hours since the crisis hit, travellers the world over are still feeling the effects of the outage that led to delays or cancellations on more than 3,000 flights due to issues affecting digital check-in and boarding systems. 

At the height of the crisis, Australian travel professionals went above and beyond their usual work to ensure that travellers could fly safely out or get home as soon as possible. This was something appreciated by those affected by the outage, as they felt that they were being taken care of .

Dean Long, CEO of the Australian Travel Industry Association (ATIA), was moved to say that travel professionals were worth their weight in gold, performing splendidly even as the crisis hit.

Long said of his peers: “Australia’s travel professionals went above and beyond over the weekend to help their clients and non-clients who reached out in desperation. Choosing an ATAS-accredited travel professional means choosing peace of mind and reliable assistance, no matter the circumstances.”

In a pinch, call an expert

For Steven Green, director at Olive Tree Travel, one of the more unusual occurrences that followed the outage was calls from non-clients seeking help after a flight cancellation.

Green explained: “Jetstar cancelled their flight from Singapore to Melbourne and rebooked them in six days’ time. There was no accommodation with a credit on offer for the flight. They called to see if we could help get them home earlier. We could.”

Green and his team initially booked the travellers aboard a Qantas flight slated for Monday evening, but they continued to scan throughout the weekend to see if there were any earlier flights.

Family matters

Ivona Siniarska, director at Take Off Go, shared the story of a mother-son duo who were in the US for a family reunion. 

Slated to fly from Denver, to Chicago, and finally to Green Bay, the pair found themselves in a conundrum as the airline would not give a clear answer regarding the flight status. While it had not been cancelled on the system, both Siniarska’s team and the travellers weren’t sure as to what to do next.

As she explains: “They couldn’t miss the family reunion, so we had to act quickly. As the check-in deadline approached and the airline still showed the flights as cancelled on their website, we decided to skip the chaos and quickly hired a car, so they could drive the 17 hours to make the reunion on time. We also booked them a hotel in Des Moines for their overnight stay. I received a heartfelt message saying they made it to the family reunion on time. They expressed their gratitude for how, within 15 minutes, I was able to cancel their flights, email American Airlines, and book them a car and hotel to ensure they made it to their family gathering.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Australian travel pros ease matters for those hit by IT outage

Marga Manlapig

- July 22, 2024

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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