IHG Hotels & Resorts’ Hotel Indigo announced that it has selected Hong Kong actress Charmaine Sheh as its new brand ambassador for Greater China.

Together with Sheh, Hotel Indigo dives headfirst into an in-depth dialogue on culture and travel that is designed to excite and entice travellers to drop by.

As of the beginning of this year, Hotel Indigo has more than 70 openings and pipelines in Greater China, covering major cities such as Shanghai, Suzhou, Xiamen, Guangzhou, and Hong Kong. 

Choosing the popular actress as its brand ambassador for the region is seen as a way of boosting its popularity in the domestic travel scene.

Seven Days in the Neighbourhood

In its Seven Days in the Neighbourhood campaign, Hotel Indigo takes Sheh along as they explore vibrant cities and guide travelers to the best-kept secrets that hide within. 

Among the experiences featured are Wan Chai’s lively streets and the warm memories around Hotel Indigo Hong Kong Island; the vibrant rhythm and rich cultural tapestry of Taipei at Hotel Indigo Taipei North; Hotel Indigo Alishan in the stunning Alishan National Scenic Area with its breathtaking sunrises and misty landscapes; and Kaohsiung’s maritime history and refreshing local culture at Hotel Indigo Kaohsiung Central Park.

Sheh said of her new role: “I am excited to embark on a journey of exploration with Hotel Indigo, delving into various cultures and feeling the unique urban charm of the city. At Hotel Indigo, I hope that every stay will bring delightful surprises with colorful experiences as we Live At The Heart Of The Neighborhood.”