India’s fast-growing QSR coffee chain, Nothing Before Coffee (NBC) announced the launch of its  landmark 75th outlet in the heart of New Delhi’s Connaught Place, a significant achievement as  the brand continues its aggressive expansion. As the crown jewel of the brand’s expansion  strategy, this flagship store is set to redefine the coffee culture in the capital, blending modern  design with a rich cultural heritage. This milestone opening is accompanied by the launch of 4 more outlets in Jaipur (near Jal Mahal), Surat, Bangalore (Bannerghatta), Dehradun, and Gwalior,  marking NBC’s rapid nationwide growth.

NBC currently has 75 outlets throughout India; wherein the company added 35+ new outlets in  2024 offering an exclusive opportunity for people across regions to enjoy high-quality, flavorful  brewed coffee & beverages at economical prices. Additionally, NBC is pleased to report its  “Best-ever Q3 sales.” Fueled by new store launches, innovative offerings, and growing brand  loyalty. The brand’s seasonal offerings and unique brews have been particularly well-received,  contributing to this growth.

The 75th store is more than just another NBC outlet; it is a celebration of the brand’s journey and  vision. Situated in the historic Connaught Place, one of India’s most recognizable urban  landscapes, this store offers a premium experience tailored to the diverse and dynamic crowd  of Delhi. Boasting an expansive layout, the Connaught Place store is designed to serve as a  vibrant community hub for professionals, students, tourists, and coffee enthusiasts alike. The  store exemplifies Nothing Before Coffee’s dedication to quality and community. This sleek and  modern outlet offers a diverse menu featuring organic coffee, tea, shakes, mocktails, hot  chocolate, shrappe, and a wide range of delectable snacks and cookies, carefully crafted to cater  to the refined tastes of its discerning customers. NBC opens door for customers to try India’s  Best Shrappe – Where Shakes Meet Thick Frappes!

The company further strengthened its footprints in both Tier-1 & Tier-2 cities of India and currently operates in 29 cities, 10 states and has a target to open 8 new outlets in October 2024.

We’re thrilled to launch our landmark store in Connaught Place, a cultural and commercial hub  that perfectly aligns with our vision for Nothing Before Coffee. This store reflects our  commitment to offering an exceptional coffee experience while honoring the vibrant spirit of  the location. Our growth isn’t just about numbers—it’s driven by our dedication to sustainability,  quality, and brewing stories into the everyday lives of our customers, inspiring our people and  growing our community. Aligned with our goal to expand in both Tier-1 and Tier-2 markets, we  plan to open 400 stores by 2027, making Nothing Before Coffee a household name synonymous  with authentic and affordable coffee experiences, – said Akshay Kedia, Founder & CMO,  Nothing Before Coffee.

NBC is rapidly expanding its presence in the coming years with an aim to open 400 stores in  India in 2027, solidifying its presence across both metropolitan and tier-2 cities. These new  openings will mark an important milestone for the brand, demonstrating its continuous efforts to  cater to the growing demand for premium coffee experiences. The new outlets are designed to  offer a welcoming and exceptional coffee experience, building on the brand’s commitment to  quality and customer satisfaction.