W Kuala Lumpur announced the appointment of Zoe Seow as its new director of sales and marketing.

Seow formally stepped into the role on 4th November, succeeding Lisa Low, who has recently been promoted to hotel manager. 

With a remarkable career spanning nearly two decades in the hospitality industry, Seow brings a wealth of expertise in sales, marketing, revenue optimization, and strategic growth to the W Kuala Lumpur team.

Hotel general manager Volker Burth said of this recent appointment, “W Kuala Lumpur is delighted to welcome Zoe Seow as she embarks on this exciting new chapter at the leading luxury city escape in beautiful Kuala Lumpur. Her innovative approach and proven expertise in the industry make her an invaluable addition to our team. We look forward to her continued success as she leads the Sales & Marketing department with unparalleled energy and commitment.”

Aiming to deliver an unexpected and exceptional stay for all guests and connectors in town, Volker added that to work in hospitality is to turn strangers into friends and guests into family and hospitality is about making people feel seen and valued. With Seow’s talent and passion, the hotel’s connectors are in for something extraordinary.

Impeccable credentials

Seow began her journey at Equatorial Regional Office as a Reservation Agent, where her dedication quickly propelled her forward. 

She advanced to the role of Account Manager at Renaissance Kuala Lumpur Hotel before joining The Westin Kuala Lumpur as Assistant Director of Business Development in 2009. 

Her outstanding leadership and drive were recognized, and in 2011 she was promoted to Assistant Director of Sales.

In 2012, Seow joined the Starwood Malaysia National Sales Team as Assistant Director of Sales, playing an integral role within the pioneering group. 

Her significant contributions continued, and in 2014 she ascended to the role of Director of Sales, where she was instrumental in the successful pre-opening of Four Points by Sheraton Puchong.

Most recently, she served as Director of Sales & Marketing at Le Méridien Kuala Lumpur, where her strategic vision led to impressive growth and strong revenue outcomes across various business segments. 

Her leadership was further demonstrated through her work with the pre-opening task force for Sheraton Kuching and as part of the countdown team for Moxy Putrajaya in 2024.