Accor, a world-leading hospitality group, was recognised at the prestigious TDM Travel Trade Excellence Awards 2024 – Asia for its commitment to inspiring wanderlust and reinforcing brand loyalty.

Partnering with renowned content studio Beautiful Destinations, the company launched its “For ALL The Travellers In You”  multi-faceted campaign, which uses compelling video storytelling to feature its wide range of hotel brands and immersive destinations.

Marketing Initiative of the Year celebrates Accor’s innovative approach to transforming static imagery into engaging and innovative dynamic content and focus on reinforcing brand love. 

The creative campaign has already earned significant buzz after its launch in Asia, the Pacific, the Middle East, and Africa and boosted engagement, bookings, and brand recognition. The initiative now spanned 23 brands, 40 destinations, and over 140 hotels. It successfully reshaped consumer perceptions by positioning Accor’s hotels as immersive, culturally enriching destinations. 

Centred around the theme “From Dawn to Dusk,” the campaign captures both in-hotel experiences and the vibrant local cultures surrounding each property. It further features Accor’s unique offerings, from its diverse locations to its ALL loyalty programme and the exceptional service provided by its dedicated employees, referred to as HEARTISTS. 

More than 1,000 HEARTISTS participated in the project, fostering a sense of unity and pride within Accor.

The campaign’s content serves as a valuable asset that will be used across multiple channels, from marketing and recruitment to event promotion and partner pitches. 

With its innovative use of video and a social-first mindset, the “For ALL The Travellers In You” campaign is poised to be a game-changer for Accor and the hospitality industry, offering a fresh, immersive way to connect with travellers around the globe.

TDM Travel Trade Excellence Awards – Asia is a premier awards programme presented by Travel Daily Media. It seeks to honour the pinnacle of excellence in Asia’s travel industry, covering the best hotels, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology.

The TDM Travel Trade Excellence Awards 2024 – Asia is presented by Travel Daily Media. To view the full list of winners, click here. For more details, please contact Jane Patiag at +(65) 3158 1386 ext. 217 or awards@traveldailymedia.com.