Sabre renews long-term strategic partnership with Preferred Hotels & Resorts

Sabre Hospitality announced a multi-year renewal  of its strategic partnership with Preferred Hotels & Resorts, to now include SynXis Retailing and Gift  Card & Vouchers. The partnership aims to help create additional revenue streams and attract new  guests to Preferred Hotels & Resorts’ member hotels.

Preferred Hotels & Resorts is the world’s largest independent hotel brand representing more than  600 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. The  renewal agreement includes SynXis Booking Engine, GDS Distribution, Call Center Services, Digital  Marketing, and SynXis Voice Agent solutions across its global brands.

This partnership expansion ensures that Preferred Hotels & Resorts continues to have access to  the full suite of Sabre’s hospitality solutions to support the company’s goal of increasing adoption  of its I Prefer Hotel Rewards program and expanding distribution of its member hotels.

“Preferred Hotels & Resorts is not only a marquee customer but a true strategic partner for Sabre  Hospitality, representing some of the most distinguished hotels in the world,” said Frank Trampert,  Senior Vice President, Global Managing Director Commercial at Sabre Hospitality. “Our enduring  relationship with Preferred reflects the strength of our collaboration, built on mutual trust, shared  vision, and a commitment to co-innovation. Together, we continue to push boundaries, elevate  guest experiences, and drive meaningful impact across the hospitality industry.”

“Sabre has long been a valued technology provider to Preferred, and we are pleased to continue our  partnership as we further modernize our technology solutions, helping ensure customer  satisfaction and personalization,” said Michelle Woodley, President of Preferred Hotels & Resorts.  “The additional value of Sabre’s Gift Card & Vouchers combined with SynXis Retailing technology keeps us ahead of the game in the ever-changing hospitality technology space, while not losing  sight of the needs of our employees and customers.”