Agoda casts spotlight on underwater travel with its Scuba Deals Survey

Online travel platform Agoda recently published insights based on the results of its 2025 Scuba Deals Survey in Asia.

Asia, particularly Southeast for its diverse and abundant dive sites, Southeast Asia continues to attract divers with its rich marine life and breathtaking underwater landscapes.

These insights offer a closer look at the preferences and motivations of scuba diving enthusiasts from 11 markets across Asia, from their dream destinations to how much they are willing to spend for a scuba expedition.  

As such, 2025’s survey findings give both industry players and enthusiasts a comprehensive look at what drives underwater adventures.

Agoda senior Indonesia country director Gede Gunawan remarked: “Asia is home to some of the world’s most popular diving destinations and remains a favorite among divers. At Agoda, we’re passionate about helping travelers access these amazing experiences. By offering great deals on accommodations, flights, and activities, we aim to make exploring the underwater world easier and affordable for everyone.”

Key findings for 2025

• Indonesia remains the top choice for divers
  Indonesia tops the list as the most desired scuba diving destination among Asian travelers. Known for its colorful marine biodiversity and stunning coral reefs, the market tops a ranking that also includes popular spots like the Philippines, Thailand, Malaysia, and Vietnam, respectively. These markets collectively represent the region’s rich underwater appeal, drawing divers from across the globe.
• Most people dive to relax
  For many divers, the ocean offers a sanctuary for stress relief. Approximately 30 percent of respondents cited relaxation as their primary reason for diving, with this motivation being particularly present among divers from the Philippines, Malaysia, and Thailand. Exploring marine life also ranks high as a motivating factor, with 24% of divers drawn primarily to the allure of ocean creatures.
• Even with bigger personal budgets, divers are still looking for affordable options
  While affordability is ranked by respondents as the most important factor when choosing accommodation for the trip, divers are willing to spend more on their underwater adventures. 40 percent of respondents reported spending 15-30% more on scuba trips compared to regular vacations.
• Scuba trips run from four to seven days
  Short getaways dominate the scuba travel scene, with 48 percent of divers preferring trips lasting four to seven days. Weekend trips are also popular, chosen by 41% of respondents. These findings highlight the appeal of quick, immersive experiences that fit into busy schedules.
• Divers want to explore reefs
  Reef diving emerges as the top choice for underwater explorers, with 75 percent of respondents expressing interest in these areas. The rich ecosystems and colorful coral formations of Asia’s reefs continue to captivate divers, reinforcing their status as must-visit sites for marine enthusiasts.