UK travel association ABTA has announced the launch of its 2019 Travel with Confidence national ad campaign on 25 December 2018.

To support the travel industry’s busiest sales period of the year, ABTA will launch its latest campaign on Christmas Day. The campaign will launch with a series of four different radio adverts, aiming to encourage people to book with an ABTA member while also increasing understanding of ABTA’s offer of support, protection and expertise.

The radio ads are expected to reach more than 6 million listeners and each one has been developed specifically to target a different audience.

“People’s thoughts are turning to booking holidays”

Victoria Bacon, ABTA’s director of brand and business development, said: “As we move into 2019 people’s thoughts are turning to booking holidays for the year ahead and we want to remind them of the importance of booking with an ABTA member, to ensure they travel with confidence.”

The radio campaign will be followed by an online targeted advertising campaign on YouTube which will run between January and February 2019. Holidaymakers can also visit ABTA’s website, abta.com, for tips on how to ‘travel with confidence’.

“A multi-channel approach”

Bacon added: “This year’s advertising campaign uses a multi-channel approach to reach holidaymakers right at the time of making their holiday decisions and also reflects the diverse range of holidays our Members offer for people across all demographics.

ABTA represents travel agents and tour operators, with a purpose of helping members grow their businesses successfully and sustainably. The association has around 1,200 members, with a combined annual UK turnover of GBP 38 billion (USD 47.8bn).