Accor Ambassador Korea has announced the launch of its first Sofitel Hotel & Serviced Residences in Songpa, Seoul. Slated to open in 2021, the announcement comes as the Accor Group aims to strengthen its presence in the luxury segment in South Korea.

Set in a commercial tower, the hotel and serviced residences will be inter-connected to an office building. As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is a global ambassador of French style and art de vivre with over 120 hotels in the world’s most sought after destinations.

“Sofitel is an ambassador of French style and culture. The development of Sofitel Ambassador Seoul Hotel & Serviced Residences represents our commitment to growing Accor’s collection of luxury and premium brands in South Korea. The Sofitel brand exudes a refined and understated sense of modern luxury with a touch of French decadence in the heart of Seoul,” said Patrick Basset, chief operating officer in Upper Southeast and Northeast Asia and the Maldives at Accor.

“First Sofitel Serviced Residences to be announced globally.”

Adjacent to Jamsil Subway Station, the property boasts a unique vantage point for leisure and business travellers. Overlooking Seokchon Lake Park, the hotel is located near the 123-floor Lotte World Tower that features a major shopping mall, duty-free shops, an aquarium and theatre.

The hotel and serviced residences will feature 563 rooms and suites, an all-day-dining restaurant and bar as well as meetings and events space. Leisure facilities include an indoor swimming pool, outdoor Jacuzzi, fitness, spa and kids’ room.

“This is the first Sofitel Serviced Residences to be announced globally and it will form the basis of a very special collection of luxury serviced residences,” said Jeff Tisdall, senior vice president of development of residential and extended stays at Accor.