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Accor collaborates with key sustainable certification programs

Accor collaborates with key sustainable certification programs

Kristin Mariano

- June 8, 2023

For many years, Accor has been committed to sustainable development. In 2020, the Group set out its commitment to contribute to net zero carbon emissions globally by 2050 and reducing its absolute emissions by 46% (Scope 1&2) and by 28% (Scope 3) by 2030. Accor wants to go a step further in its sustainability transformation and commits to supporting its 5,400 hotels in obtaining an external sustainable certification.

Alongside Accor joining the Global Sustainable Tourism Council (GSTC) last year, the Group is proud to announce that two additional global partnerships have been signed with Green Key and Green Globe, both partners having their standards recognized by GSTC. These certification programs assess businesses across the four pillars of sustainability: sustainable management, environmental impacts, cultural impacts, and socio-economic impacts, confirmed by independent, third-party audit of the hotels’ practices.

By encouraging sustainable certification of its hotels, Accor will help guests and partners travel more sustainably by providing reliable information on sustainable options. Accor will also contribute to sustainable destination approaches, as in Marseille with a commitment to have all Accor hotels in the city certified by 2024, in line with the city and the region’s ambitions.

Brune Poirson – Chief Sustainability Officer at Accor said: “Accor’s capacity for action is global. But this requires a method of implementation to maximize social and environmental impact. Independent certification is a must-have for all hotels as it helps them to provide proof of our sustainability commitments, meet the growing expectations of our guests, and contribute to scientific objectives. It shows a strong external recognition of our sustainability practices by all stakeholders in the industry”

  • The collaboration agreement between Accor and Green Key will have Accor hotels implementing their sustainable development initiatives through two preferred certification programs globally, including Green Key.

Finn Bolding Thomsen, Green Key International Director said: “We are proud to be chosen by Accor as one of the preferred certification partners. With our large network of National Operators, we are looking forward to having the opportunity to support Accor with its sustainability ambitions and seeing many Accor hotels globally displaying the Green Key.”

  • Green Globe has had a long-standing relationship with Accor through the Mövenpick brand, who were among the pioneers on sustainable certification within the Group, and which have already included sustainable certification in their brand’s standards.

Green Globe CEO, Birte Pelayo said, “As an Accor partner, Green Globe has been granted access to one of the world’s largest Group of accommodation providers, across a variety of markets and many countries. Our well-established certification services are exemplified by our certification of the Accor owned Mövenpick Hotel & Resort Group, with over 70 properties worldwide maintaining continuous Green Globe certification for over a decade”

Additionally, as Australia and New Zealand’s largest hotel operator, Accor has entered into a strategic partnership with Ecotourism Australia to certify all Accor hotels, apartments and resorts across Australia and the Pacific as Sustainable Tourism certified businesses.

In the US & Canada, Accor has a long-standing partnership with Green Key Global, especially implemented through the Fairmont brand, with many hotels of the brand certified over the past few years.

Similarly, Accor will be collaborating in all regions with strong local certification programs.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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Accor collaborates with key sustainable certification programs

Kristin Mariano

- June 8, 2023

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats