Accor Pacific announced that it recently renewed partnership agreements with over 40 hotels throughout Australia, making up 5,500 keys of the country’s available accommodations.
Accor Pacific partners’ investments in the sector are also now at $450 million in terms of hotel renovations and refurbishments since early 2022.
Chief operating officer Adrian Williams said of these developments: “This significant investment is a direct commitment to our brands. It is a clear and strong affirmation of our partners’ confidence and trust in the quality and value of our brands.”
In for the long term
As its 40th renewal, Accor recently solidified its partnership with Silversea Investments through a long-term franchise agreement involving significant investments for the refurbishment of refurbish Novotel Sydney Parramatta and Mercure Sydney Parramatta, which will be rebranded to Novotel Sydney Rosehill upon completion of the renovation.
Now managed by Trilogy Hotels, the importance of these hotels will grow even further as Parramatta’s massive infrastructure development continues and the new Western Sydney Airport launches in 2026.
The Sunshine Coast’s premier five-star hotel, Sofitel Noosa Pacific Resort, also recently extended their partnership with Accor. The resort will soon announce its renovation plans to enhance further its luxury positioning on Noosa’s prestigious Hasting Street.
