AccorHotels and Dubai World Trade Centre LLC (DWTC) have announced the first 25hours Hotels property outside of Europe.

The hospitality brand is set to make its debut in the Middle East with the 25hours Dubai Hotel.

The 434-room property, which will become the largest of the company’s properties and is expected to open by 2020. It will feature a mix of modern rooms and suites, and be located in DWTC’s One Central development, which is a premium mixed-use lifestyle destination.

Christoph Hoffmann, CEO, 25hours Hotels said: “The 25hours Hotel for Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand. At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate. 25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai.”