The first quarter of 2024 once again demonstrates the strength of hotel demand in all  Accor Group regions and segments. Operating performance indicators (RevPAR and  portfolio growth) are all trending positively, and the Group has continued to manage its  balance sheet in line with its commitments.

In the first quarter of 2024, Accor opened 53 hotels corresponding to over more than 8,000 rooms, representing a net unit growth of 3.1% over the last 12 months. At the end of March 2024, the Group had a hotel network of  825,313 rooms (5,613 hotels) and a pipeline of 224,000 rooms (1,297 hotels).  Sébastien Bazin, Chairman and CEO of Accor, said:  “In this first quarter, marked by the Group’s return in CAC 40, Accor once again delivered  a solid performance, increasing revenue in all regions, notably in the Middle East and Asia-Pacific. Our network growth also accelerated, reflecting the attractiveness of our  brands and the trust of our owners. By continuing to combine high standards with  operational flexibility, quality of execution and financial discipline, we are confident in  our ability to pursue a growth path that is in line with the objectives we have set for  ourselves.”

First-quarter 2024 RevPAR 

The Premium, Midscale & Economy (PM&E) division posted an 8% increase in  RevPAR compared with the first quarter of 2023, still more driven by rates than by  occupancy rates.

• The Europe North Africa (ENA) region reported a 5% increase in RevPAR  compared with the first quarter of 2023.

o In France, which represents 44% of the region’s room revenue, the Paris  region and the provinces posted comparable RevPAR growth. RevPAR growth  in March was particularly strong, benefiting from a higher number of events  than in March 2023, and the absence of a major strike compared to the same  period last year.

o The United Kingdom, 13% of the region’s room revenue, posted RevPAR  growth comparable to France, with an even balance between London and the  provinces.

o In Germany, 13% of the region’s room revenue, RevPAR growth was  stronger than in France and the UK. This change reflects a steady  improvement, and benefits from a more favorable base effect, as the activity recovery in the country was delayed as compared to the rest of Europe.

• The Middle East, Africa and Asia-Pacific region reported a 12% increase in  RevPAR compared with the first quarter of 2023.

o The Middle East Africa region, 26% of room revenue in the region,  continued to post solid RevPAR growth, driven by rates and benefiting in  particular, in Saudi Arabia, from the Ramadan calendar, most of which was  held in the first quarter of 2024.

o South-East Asia, 30% of room revenue in the region, also reported strong  RevPAR growth, driven in particular by Singapore and Thailand.

o The Pacific, 27% of room revenue in the region, continued the trend  observed in the fourth quarter of 2023, with RevPAR growth driven primarily  by higher occupancy rates.

o In China, 18% of hotel room revenue in the region, business continued to  recover, albeit at a measured pace.

• The Americas region, which mainly reflects the performance of Brazil (65% of  room revenue for the region), posted a 4% increase in RevPAR compared with  the first quarter of 2023. The activity, which had exceeded the occupancy recorded prior to Covid, posted a slight decline in demand. Nevertheless, this  slight decline in occupancy was more than offset by higher average rates.

The Luxury & Lifestyle (L&L) division reported a 7% increase in RevPAR compared  with the first quarter of 2023, mainly driven by higher occupancy.

• The Luxury segment, 77% of the division’s room revenue, posted a 6% increase  in RevPAR compared with the first quarter of 2023. Being more exposed to North  America than the other segments, Luxury RevPAR growth is slightly more  modest, reflecting a more mature market.
• The Lifestyle segment reported solid RevPAR growth of 10% compared with the  first quarter of 2023. This was driven by improved occupancy at resorts in  Turkey, Egypt and the United Arab Emirates.

Group revenue 

For the first quarter of 2024, the Group reported revenue of  €1,236 million, up 8% on a like-for-like basis (LFL) compared with the first quarter 2023.  This increase breaks down into a 6% growth for the Premium, Midscale and Economy  division and a 12% growth for the Luxury & Lifestyle division.

Scope effects, mainly linked to the acquisition of Potel & Chabot (in October 2023) in  the Luxury & Lifestyle division (Hotel Assets and Other segment), positively contributed  for €38 million.

Currency effects had a negative impact of €37 million, mainly due to the Australian dollar  (-5%) and the Turkish lira (-40%).

Management & Franchise 173 192 +11% +14% Services To Owners 263 252 (4)% (1)% Hotel Assets & Other 245 246 +1% +9% Premium, Mid. & Eco. ⁽²⁾ 681 690 +1% +6% Management & Franchise 94 102 +8% +11% Services To Owners 315 347 +10% +12% Hotel Assets & Other ₆₇ ¹¹⁸ +77% +13% Luxury & Lifestyle 477 566 +19% +12% Holding & Intercos (18) (21) N/A N/A TOTAL 1,139 1,236 +8% +8% 

Premium, Midscale & Economy revenue 

Premium, Midscale & Economy, which includes fees from Management & Franchise  (M&F), Services to Owner and Hotel Assets & Other of the Group’s Premium, Midscale &  Economy brands, generated revenue of €690 million, up 6% LFL compared with the first  quarter of 2023. This increase reflects the sustained activity reported over the period,  mitigated by a base effect in Services to Owner.

The Management & Franchise (M&F) revenue totaled €192 million, up 14% LFL  compared with the first quarter of 2023. This increase, which was higher than the 8% rise in RevPAR over the period, reflects the strong growth in incentive fees provided for  in management contracts, particularly in Asia-Pacific region. Management & Franchise  performance by region is detailed on the following page.

Services to Owners revenue, which includes Sales, Marketing, Distribution and Loyalty  activities, as well as shared services and the reimbursement of hotel costs, totaled €252  million, down (1)% LFL compared with the first quarter of 2023. This decline reflects a  base effect on the same period last year, which included the final rebilling of costs  incurred by Accor as part of its reception services for supporters during the soccer World  Cup in Qatar.

Hotel Assets and Other revenue was up 9% LFL compared with the first quarter of  2023. This segment, which is strongly linked to activity in Australia and Brazil, reflects  the level of activity recorded in these regions.

Luxury & Lifestyle revenue 

Luxury & Lifestyle, which includes fees from Management & Franchise (M&F), Services  to Owner and Hotel Assets & Other of the Group’s Luxury & Lifestyle brands, generated  revenue of €566 million, up 12% LFL compared with the first quarter of 2023. This  increase also reflects the good activity performance over the period, as well as the  opening of new venues at Paris Society.

Management & Franchise (M&F) revenue totaled €102 million, up 11% like-for-like  compared with the first quarter of 2023, driven by a 7% increase in RevPAR and strong  growth in incentive fees from management contracts. The performance of the  Management & Franchise business by segment is detailed on the following page.

Services to Owners, which includes Sales, Marketing, Distribution and Loyalty  activities, as well as shared services and the reimbursement of hotel costs, totaled €347 million, up 12% LFL compared with the first quarter of 2023.

Hotel Assets and Other revenue was up 13% LFL compared with the first quarter of  2023. This change on a like-for-like basis reflects the opening of the Abbaye des Vaux  de Cernay hotel and new restaurant venues at Paris Society, while the reported change  of +77% includes a significant scope effect linked to the acquisition of Potel & Chabot in  October 2023.

Management & Franchise (M&F) posted revenue of €294 million, up 13% LFL  compared with the first quarter 2023. This change reflects RevPAR growth of 8% LFL vs.  the first quarter of 2023 amplified by:

• the sharp rise in incentive fees provided for in hotel management contracts,  particularly in the Asia-Pacific and Lifestyle segments;
• a termination fee for a breach of contract in the Premium, Midscale & Economy  segment in the Americas.

Outlook  

The Group confirmed its medium-term growth perspectives as disclosed during the  Investor Day on June 27, 2023:

• Annualized RevPAR growth between 3% and 4% (CAGR 2023-27) • Annualized net unit growth between 3% and 5% (CAGR 2023-27) • M&F revenue growth between 6% and 10% (CAGR 2023-27)
• A marginally positive EBITDA contribution from Services to Owners • EBITDA growth between 9% and 12% (CAGR 2023-27)
• Recurring free cash flow conversion in excess of 55%
• A return to shareholders of around €3 billion over the 2023-2027 period

In the first quarter of 2024, Accor completed a €400 million share buyback program,  with an accretive effect for shareholders through the cancellation of 3.9% of its shares.