Soundtrack Technologies (Soundtrack), the music streaming provider for business, announced a preferred supplier agreement with Accor, a global hospitality group with a portfolio of more than 5,700 hotels and 10,000 restaurants and bars in 110 countries.
The new partnership gives Accor access to Soundtrack’s unmatched catalog of more than 100 million songs and ready-made playlists cleared for commercial use, streamlining the deployment of curated music and ensuring immersive guest experiences across its brands worldwide.
Soundtrack Technologies
“Our venues are vibrant social hubs that go beyond just providing a place to stay or eat,” said Thomas Lehuede, FF&E and GT Global Category Manager at Accor. “Music plays a crucial role in this experience, and it must evolve with us as we grow. With Soundtrack, we’ve found a partner that gives our hoteliers and restaurateurs the flexibility to create bespoke atmospheres, allowing them to truly express their unique identity.”
Soundtrack’s full suite of made-for-business features includes remote access, multi-zone control, In-store audio messaging, explicit lyrics filters and its AI Playlist Creator.
“This partnership with Accor is a significant milestone for Soundtrack, reinforcing our position as the premier music provider for the hospitality industry,” said Ola Sars, CEO of Soundtrack. “Music is a powerful tool for shaping guest experiences, and with our seamless, fully licensed solution, Accor properties can craft distinctive atmospheres that inspire long-term loyalty.”
