In a move that’s sure to shake up the luxury wellness scene, Aman Group has just lobbed the ultimate ace by appointing none other than Novak Djokovic, tennis legend and Grand Slam maestro, as its first-ever Global Wellness Advisor.
The multi-year collaboration will have Djokovic, known for his relentless pursuit of perfection, now channel his decades of expertise into crafting wellness programmes that are powerful as his backhand. Expect exclusive events for Aman Club members, bespoke retreats curated by Djokovic, and year-round wellness experiences.
However, the game doesn’t stop there. Djokovic will also have his hands in developing new products for Aman Essentials, the brand’s luxury lifestyle line, ensuring that every item reflects the high standards and holistic approach that have defined his career.
The man who’s spent more weeks at World Number 1 than any other male player in history, Djokovic’s achievements on the court are matched only by his dedication to health and wellness. His journey to winning the most Grand Slam titles in men’s tennis history is a testament to his mental toughness, innovative training methods, and commitment to total well-being—a philosophy that aligns perfectly with Aman’s core values.
“To dominate the game at the highest level, year after year, takes more than just skill,” Djokovic shares. “It requires a comprehensive approach to wellness—balancing mental health, nutrition, and physical fitness. I’ve refined my routine to achieve sustained success, and I’m thrilled to share these practices with Aman’s guests, helping them find their own winning strategies for life.”
