Australia’s Convention City, Adelaide, has undergone a period of significant growth and development, which has further enhanced the city’s business events landscape and destination appeal for meeting and event planners.

This transformation not only included a multi‐million‐dollar expansion of the Adelaide Convention Centre but significant investment in the city’s riverbank precinct, including the establishment of BioMed City and more recently, the Lot Fourteen innovation neighbourhood.

Talking about the new facilities at the newly opened convention centre, Simon Burgess, general manager, Adelaide Convention Centre (ACC) said: “The construction of our two‐phase USD 397 million redevelopment was completed in 2017. This venue has now emerged as an extremely modern, flexible and technologically advanced meetings and events venues. Key to delivering unprecedented flexibility was the installation of three different types of seating: hinged, rotating and retractable seats. The ACC’s redevelopment also saw the venue make significant investment in technology to not only enhance the customer experience but pave the way for future technological developments.”

The theme of ‘innovation’ extends beyond the Centre’s walls to the City at large. Additional activity and development in the CBD are actively helping position Adelaide as a ‘City of Innovation’ and in turn, helping capture the attention of associations and business event planners, Burgess added.