AE Expeditions has initially created three content experiences to kick-off the partnership, which can be co-branded by travel advisors with a single click and shared to their clients via social media, email, in quotes or even on their own websites.

“Our trade partner relationships represent a hugely important part of our business, and we are always looking for ways to improve our support tools for advisors and make it easier for them to do business with us,” commented Chief Marketing Officer, Hayley Peacock-Gower.

“The Approach Guides platform presented a fantastic, user-friendly option to provide advisors with a more integrated, seamless method to market Aurora’s expeditions to their clients. It also takes out extra work for them to make it personalized and co-branded, without re-directing them to third parties.

“We are thrilled to be working with this new and innovative platform and look forward to hearing feedback from our trade partners on their experience.”

“We’re excited to be working with AE Expeditions to help their trade partners supercharge their marketing efforts in a fast, easy and on-brand way,” commented Jennifer Raezer, Founder and Chief Marketing Officer, Approach Guides.

“AE Expeditions’ new trade marketing solution really is transformational, enabling advisors to spend less time building outbound campaigns and more time growing their businesses.”

The three content experiences available now for co-branding and sharing are:

• ‘Antarctica with AE Expeditions’, which provides an overview of the experience to Aurora’s flagship destination.
• ‘Adventure to the world’s wild places’ for an overview of the company’s expeditions globally and the Aurora difference.
• ‘Go Wild with Your Bucket List’, the company’s current global campaign encouraging travellers to ‘go wild’ with their bucket lists highlighting some of the best small-ship experiences to be had in 2024.