Aer Lingus has launched its new loyalty programme, AerClub. Powered by Avios and designed to meet the needs of today’s traveller, AerClub is the first Irish airline loyalty programme to give its members the opportunity to collect Avios reward points not only ‘in the air’ every time they book flights, but also ‘on the ground’ and ‘online’ from a wide range of brands including the retail, hotels and car hire, across Ireland, Europe and North America.

AerClub members can use the Avios eStore when shopping with brands such as Argos, Marks and Spencer and Currys, John Lewis, Debenhams, Hilton, to name but a few, to collect Avios points towards their AerClub account.

Aer Lingus’ new loyalty programme already boasts some 400,000 members with an additional 1,500 signing up every day to collect Avios points and turn them into reward flights with Aer Lingus.

Marking the official launch of AerClub, Aer Lingus Chief Operating Officer, Mike Rutter said: “We are delighted to officially launch AerClub and to be the first Irish airline loyalty programme that gives members opportunities to earn rewards not only in the air but also through purchases made on the ground and online via our retail partners. Unlike many loyalty programmes AerClub is centred on inclusivity and already we have over 400,000 members with as many as 1,500 continuing to sign up each day. Partnering with recognised brands such as SuperValu and Kildare Village allows members to collect Avios points with everyday purchases which in turn can be used to fly with Aer Lingus on more than 100 routes across Europe and North America.”