Pure Luxury, the luxury brand of dnata Travel Group UK, extended an exclusive invitation to a selection of their luxury agents this weekend, to join them in a box at Chester and Newmarket Racecourses.

Both events saw agents, the Pure Luxury team, along with luxury suppliers, enjoy a day of racing from a private hospitality box, with fine-dining and refreshments. The VIP event at Chester Racecourse was in partnership with Qatar Airways, British Airways and Kerzner, whilst the Newmarket event was in partnership with Grecotel Hotels & Resorts. These events provided an engaging setting to celebrate the brands’ valued luxury agents, and to introduce them to key luxury partners.

At Chester Racecourse, 19 agents basked in the manicured surroundings of the world’s oldest racecourse, enjoying delicious food and drinks and experiencing the thrill of horse racing all to the backdrop of soulful live performances. Into the evening, DJ Craig Charles took to the stage to host a summer beats after party.

At Newmarket Racecourse, a further 19 agents attended the final day of the July Festival. The Group 1 race is one of the most valuable and prestigious sprint races in the world where the winner is often acknowledged to be the best sprinter in Europe. Following the race day, radio and television presenter Melvin Odoom hosted an after party that agents alongside Yiannis Ioannou, the Business Development Manager at Grecotel Hotels & Resorts all enjoyed.

Sarah Lancashire, Marketing Director shared, “It was a pleasure to host our luxury agents in a private box again this year, following the success of similar events in 2023. This year we were able to extend the exclusive invitation to more agents, guaranteeing more opportunity to network, build relationships with our team and partners, and of course, to celebrate more of our luxury agents who have supported us over the last 12 months”.