Air China has chosen to equip its new fleet of Airbus A350 aircraft with Panasonic’s latest in-flight entertainment and connectivity (IFEC) solution.

The Beijing-based carrier has selected the eX3 IFE system for its 10 new A350s, which will start being delivered in December 2017. This will provide extensive audio and visual content for passengers, including up to 300 movies and 200 TV shows, plus games, music and a moving map. The A350s will also feature “global connectivity services”.

“Because the airline’s route structure includes very long flights to all seven continents, it needed an IFEC solution that would help keep passengers entertained and offer new opportunities for it to generate revenue,” said Hideo Nakano, CEO of Panasonic Avionics Corporation.

“With eX3, Air China will offer its passengers a memorable experience that lets them watch movies and television, listen to music or connect to their favourite social media applications like WeChat.”

The cabin configuration of Air China’s new fleet of A350 aircraft is yet to be revealed, but the long-haul jets are likely to feature business class, premium economy and economy class seats.