Air New Zealand has launched its first ever global brand campaign in the UK.

The the campaign showcases to travellers why the airline is ‘a better way to fly’ to New Zealand.

New Zealand actor Sam Neill who is familiar to British audiences from hit films Jurassic Park and most recently, roles in The Tudors and Peaky Blinders, takes centre stage as the voice of CGI character Pete – a kiwi bird who wants to see the world but is hindered by his inability to fly.

That is until Air New Zealand steps in. Pete takes viewers on a journey, seeing the flying experience onboard Air New Zealand through the eyes of a kiwi bird.

Speaking about his debut as the voice of Pete the Kiwi, Neill explains; “Air New Zealand were kind enough to ask me, and in all humility, I thought I was the best person for the job. I am very proud to be a New Zealander and I guess that’s what being a Kiwi is.”

The film highlights the ways of flying to New Zealand with Air New Zealand, including its daily service from London Heathrow to Auckland via Los Angeles, as well gateway options across Asia and North America operated in conjunction with its partner airlines.

Air New Zealand, general manager of global brand and content marketing Jodi Williams said: “The aim of the first burst of this campaign is to capture the attention of British travellers interested in visiting New Zealand leaving our audience with a strong brand connection and a better understanding of our award-winning product, famous onboard hospitality and the many routes we offer down to beautiful New Zealand.

“We have done a great deal of research to gain insight into British travellers’ habits and their understanding of Air New Zealand. Our focus is on breaking down the distance barrier to visiting New Zealand by showcasing the comfort of our onboard product and our award-winning service, while also illustrating our various stop-over options should travellers wish to break up their journey.”

Watch the full length better way to fly video here.