Together with the Singapore Tourism Board (STB), Gardens by the Bay, and the Mandai Wildlife Group, AirAsia presented its new “Love, Singapore” aircraft livery.
The launch comes as part of a joint campaign to promote inbound travel to Singapore from visitors in Malaysia, Thailand and Indonesia, riding on the year-end travel peak in the region.
This Airbus A320 aircraft livery features a special design showcasing Singapore’s iconic attractions, including Gardens by the Bay and Mandai Wildlife Group’s wildlife parks such as Singapore Zoo and Bird Paradise, alongside Merli, Singapore’s energetic and outgoing brand character inspired by the Merlion.
This livery aims to inspire regional travellers to rediscover the diverse and vibrant experiences that Singapore has to offer.
A proud collaboration
AirAsia Malaysia managing director Fareh Mazputra said of this collaboration: “We are proud to partner with the Singapore Tourism Board, especially as we mark 20 years of operations in Singapore this year. Currently, we operate 454 flights weekly in and out of Singapore to Malaysia, Thailand and Indonesia. Amongst all, the Kuala Lumpur-Singapore route, being the world’s busiest, is vital for boosting tourism and this partnership is a perfect opportunity to leverage our extensive flight network to strengthen our ties between the neighbouring countries.”
STB’s executive director for Southeast Asia Terrence Voon added: “We are delighted to partner AirAsia and our tourism stakeholders, to bring Singapore’s offerings to life in our regional skies. Our exciting lineup of events and experiences will give travellers plenty of reasons to visit or revisit Singapore this year, and we encourage them to take advantage of the great deals that will launch with the “Love, Singapore” aircraft livery to book their next holiday to Singapore.”
