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AirAsia has announced the launch of its new services to Amritsar, home to Sikh’s holiest shrine, The Golden Temple, and other historical and cultural sites.
The inaugural service to the holy city of Amritsar has taken flight from Kuala Lumpur with AirAsia’s team dancing to Bhangra beats, while guests and dignitaries onboard were treated to traditional Indian Laddu gifts among other entertainment inflight as a part of the celebrations.
Joining the inaugural festivities were AirAsia X chairman, Tan Sri Rafidah Aziz; AirAsia X CEO, Benyamin Ismail; and AirAsia X group head of commercial, Barry Klipp, who also held a special press conference in Amritsar together with Punjab Tourism and cultural affairs minister and ex-cricketer, Navjot Singh Sidhu.
“a commercial and cultural hub in the heart of Punjab”
AirAsia X chairman, Tan Sri Rafidah, said: “AirAsia is a pioneer of affordable long-haul travel and we are thrilled to be adding Amritsar to our fast-growing network. With more than 150,000 visitor seats on offer annually, there has never been a better time to visit this leading travel destination, a commercial and cultural hub in the heart of Punjab.”
Since 2008, AirAsia has carried more than 19 million passengers across 21 cities in India including more than 300,000 guests on its long-haul network to New Delhi and Jaipur. The airline now serves a total of 22 Indian cities, including Amritsar, which is located in the north-western part of India.
“Amritsar and other cities in India were identified as being underserved”
AirAsia X CEO, Benyamin Ismail, said: “We are excited to bring the AirAsia experience to Amritsar for the very first time. Amritsar is of significant interest to tourists thanks to the Harmandir Sahib (The Golden Temple) and the city’s numerous historic and cultural sites.
“Following a recent network review, Amritsar and other cities in India were identified as being underserved from the Asia Pacific region, particularly when it comes providing affordable long-haul travel. We are confident the new services will prove popular for both tourist and domestic visitors alike.”
The new flights which will be served by AirAsia’s long-haul affiliate AirAsia X, bringing the number of AirAsia Group services between Malaysia and India to 85 weekly.
