All Nippon Airways, Singapore Airlines launch joint fare products

All Nippon Airways (ANA) and Singapore Airlines (SIA) announced that they will commence revenue-sharing flights between Singapore and Japan beginning September of this year.

The new joint fare products for these services will go on sale from next month, further deepening their commercial partnership.

By doing so, ANA and SIA can jointly offer customers additional value beyond the existing codeshare partnerships with a greater variety of fare options, enhanced coordination of flight schedules between Singapore and Japan, along with seamless connectivity between the Star Alliance carriers.

SIA CEO Goh Choon Phong said of the initiative: “This strategic partnership between Singapore Airlines and All Nippon Airways brings together two of Asia’s pre-eminent carriers. With our extensive network coverage and industry leading products and service, we can leverage our combined strengths to significantly enhance our offerings to customers.”

Goh added that the launch is but the tip of the iceberg, as the two airlines are aligning their frequent flyer and corporate travel programmes whilst adding more markets to their commercial joint venture agreement.

He said: “We can offer even greater value, better connectivity, and an exceptional experience for customers travelling between Singapore and Japan, and beyond.”

More than another alliance

For ANA CEO Shinichi Inoue this latest joint initiative with Singapore Airlines is more than a strategic alliance, but also manifests ANA’s vision to usher in a new era of customer experience that redefines expectations. 

Inoue said: “Just as ANA is dedicated to consistently exceeding expectations and upholding the highest standards, so too is Singapore Airlines, and this joint venture will be a testament to that commitment. Through this powerful synergy of two leading Asian airline brands, we are confident that we will set a new benchmark for service and customer experience that will change the way passengers view air travel.“

At present, both airlines are also working to offer enhanced reciprocal benefits for ANA Mileage Club and KrisFlyer frequent flyer members, including the ability to earn miles on an expanded number of booking classes on ANA and SIA flights. 

Involved parties will also work to align corporate programmes to bolster the offering to business travellers.

Subject to regulatory approvals, ANA and SIA also intend to expand the scope of the joint venture to include other key markets beyond Japan and Singapore such as Australia, India, Indonesia, and Malaysia.

Since signing their commercial joint venture agreement in January 2020, ANA and SIA have significantly expanded their codeshare arrangement, offering customers more travel options between Japan and Singapore, and beyond.

ANA customers have access to 25 destinations across SIA’s network, up from 12 previously.

On the other hand, SIA customers can seamlessly connect to 34 destinations across ANA’s network, up from nine previously, including ANA’s domestic flights to 30 destinations in Japan.