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APT unveils plans for two new ultra-luxury river ships in Europe for 2025

APT unveils plans for two new ultra-luxury river ships in Europe for 2025

Kanchan Nath

- March 4, 2024

Entering its latest phase of investment, product innovation and fleet elevation, the luxury river cruise operator, APT has announced the forthcoming launch of two new vessels, the APT Solara and APT Ostara, for the 2025 season.

Designed in Australia by multi-award-winning, world-renowned architects, Hecker Guthrie, the sister ships will be masterpieces of modernity, drawing inspiration from Europe’s waterways and harnessing the unpretentious ease of Australian-style luxury. Cutting edge technology and the structural optimisation of space and light artfully balance the elegant design and meticulous attention to detail. These ultra-luxury floating hotels will redefine the brand, cementing APT’s elevation into the ‘ultra-luxury’ category. Solara and Ostara will be deployed on APT’s most popular European itineraries from Spring 2025, transporting guests along the Rhine, Main and Danube rivers in unprecedented comfort and style.

The new luxury river ships proudly set a new standard in sustainability, ensuring greater emphasis on saving fuel, energy optimisation, and waste reduction. With only 154 guests on board serviced by 60 dedicated crew, guests can also be assured of outstanding service and care.

Each ship will feature six world-class, all-inclusive dining options: a main restaurant, an intimate wine cellar, a relaxing conservatory, a casual dining option, an exclusive aft restaurant, rooftop dining, plus the additional option of in-suite dining. Up on the sun deck, guests will find a heated pool, alfresco dining, and a lounge area in which to relax. A choice of three expertly designed, elegantly appointed suite options include Twin Window Suites, Balcony Suites, and Owner’s Suites.

APT Travel Group CEO, David Cox, was excited to introduce the new fleet: “With two brand-new river ships in Europe for 2025, this is another momentous milestone in APT’s near 100-year history. The APT Solara and APT Ostara will redefine luxury river cruising, thoughtfully designed with our valued guests in mind.”

APT Travel Group’s CEO, David Cox, introduced the brand-new fleet to the Rhine, Main and Danube programme: “With two brand-new river ships in Europe for 2025, this is another momentous milestone in APT’s near 100-year history. The APT Solara and APT Ostara will redefine luxury river cruising, thoughtfully designed with our valued guests in mind.”

Paul Hecker of Hecker Guthrie captures the essence of the design, stating, “One of the particularly lovely things in this design is there are lots of places to go to. Guests don’t just have to head to the ‘main lounge’. We are creating many opportunities for guests to find their space, be it reading nooks or spaces where you can observe the action and engage as and when you choose. We want guests to have as many options as possible.”

 SAMPLE PACKAGE: APT’s luxury, eight-day Highlights of the Rhine & Main will sail from Amsterdam to Munich between April to November 2025. The itinerary includes a private cocktail reception and recital at Namedy Castle, and a private performance at the Lichenstein’s City Palace in the heart of Vienna. The cruise costs from £2,995 per person, including return home to airport transfers, flights, onboard accommodation, sightseeing in seven destinations, 20 meals and a wide range of onboard beverages, the services of an APT Cruise Director, transfers, port charges and gratuities.

 

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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APT unveils plans for two new ultra-luxury river ships in Europe for 2025

Kanchan Nath

- March 4, 2024

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats