Luxury river cruise company Avalon Waterways has launched an initiative called the Lighthouse Project. The project is focused on three give-back categories: Planet, People, and Places. The company believes in taking responsibility for the impact of its operations and giving back to the communities it visits.
Planet: Conserve and preserve every visited destination
Avalon Waterways understands the importance of preserving the planet and the impact that travel can have on the environment. The Lighthouse Project aims to protect waterways and wildlife and shine a light on organisations that do the same. For example, the company has introduced eco-friendly practices such as reducing plastic usage on board, using energy-efficient lighting, and sourcing local, organic produce.
In addition, Avalon Waterways has partnered with organisations such as The Ocean Cleanup and Sustainable Travel International to support their efforts in preserving the planet. The company also offers shore excursions that allow guests to participate in activities such as beach cleanups and tree planting.
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People: Protect, respect and support the extraordinary communities
Avalon Waterways recognises that travel can have a positive impact on the communities it visits. The Lighthouse Project aims to protect, respect, and support the extraordinary communities of the world, as well as improve the individual lives within them. The company works closely with local communities to understand their needs and provide support where it is most needed.
Avalon Waterways also supports local artisans and businesses by offering shore excursions that showcase their products and services. This not only provides a source of income for these communities but also helps to preserve their culture and traditions.
Places: Pay it forward for the future generations
Avalon Waterways believes that the places we visit today are the result of previous generations’ passionately committed to preservation. The Lighthouse Project aims to pay it forward so that future generations can enjoy the same glorious places to relax, renew and reflect. The company supports organisations that are committed to preserving historic landmarks, museums, and parks. For example, the company has partnered with the National Trust for Historic Preservation to support its efforts in preserving America’s historic landmarks and cultural heritage.
Avalon Waterways also offers excursions that allow guests to visit historic sites and museums, providing a source of income for these institutions while also educating guests on the importance of preservation.
Avalon Waterways’ Lighthouse Project is making a positive impact on the planet, people, and places. The company’s commitment to responsible travel and sustainability sets a new standard in the industry. By partnering with local organisations and communities, the company is able to make a meaningful difference in the lives of those it visits. The Lighthouse Project is a reminder that we all have a responsibility to protect and preserve the world we live in.
