Vietnamese boutique luxury resort brand Azerai announced the appointment of Jimmy Tran as its new group director of sales and marketing.
A 20-year-veteran of the country’s luxury hospitality scene, Tran brings in exceptional flair and a passion for curating luxurious experiences in some of Vietnam’s most breathtaking destinations.
Tran will specifically handle sales and marketing for Azerai Can Tho, a private island retreat; beachfront property Azerai Ke Ga Bay; and the grand showplace that is the Azerai La Residence in Hue.
Casting the spotlight on Azerai
Tran’s vision for Azerai is to cast the spotlight on its essence of luxury, elegance, and gracious hospitality, enabling the world to appreciate what it stands for.
He said of his assignments: “The trio of Azerai resorts exude authentic hospitality journeys and accessible luxury that appeal on a global level. My quest as Group Director of Sales & Marketing is to share the Vietnamese culture, cuisine, and heritage with guests. [All three resorts] inspire relaxation in stunning locations and destination-led experiential travel.”
Tran developed this ethos by delivering the highest expectations of luxury hospitality guests, essentially fine-tuning every detail of a stay to create a feeling of effortless, personalised, and refined quality.
Extending the Azerai narrative to reach discerning travellers across the globe is part of Tran’s mission during his tenure with the brand.
