Bahrain is stepping up its global tourism marketing efforts, partnering with Wego, the Middle East’s leading travel platform, to highlight the Kingdom’s attractions. The collaboration comes at a crucial time, as Bahrain expands its luxury hospitality offerings and cultural tourism experiences.
Often referred to as the “Pearl of the Gulf”, Bahrain is leveraging Wego’s digital reach to showcase top destinations like the UNESCO-listed Bahrain Fort, Bab Al Bahrain Souq, and the Bahrain International Circuit, home to Formula 1. The initiative also highlights eco-tourism efforts, including the preservation of Hawar Islands and pearl diving experiences.
“Bahrain is a treasure trove of cultural and modern attractions,” said Mamoun Hmidan, Chief Business Officer at Wego. Meanwhile, Maryam Toorani, Director of Marketing at Bahrain Tourism Authority, emphasized how this partnership will expand Bahrain’s reach to a broader international audience. With immersive virtual tours, smart tourism solutions, and sustainability initiatives, Bahrain is crafting a tech-forward travel experience, positioning itself as a must-visit destination in the Middle East.
