Banyan Tree Group, one of the world’s leading independent hospitality groups, debuts HOMM as the newest concept within the Group’s global multi-brand ecosystem. HOMM Bliss Southbeach Patong, a 71-room contemporary beachfront property in Phuket, Thailand offering stylish and wallet-friendly accommodations, will serve as the brand’s first-ever location.

HOMM is one of five new brands within Banyan Tree Group’s growing ecosystem of concepts that provide a sensible lifestyle and globally diverse experiences while embodying the feeling of home. Ideal for families, couples and business executives alike, guests will find ease in reliable services, signature facilities, communal dining options and well-designed, price-friendly accommodations elevated by the purpose-led, sustainable tourism standards Banyan Tree Group is known for. Through destination-specific, immersive travel experiences and locations in key second-tier cities, travellers can engage in the local culture before heading back to their HOMM-away-from-home.

“With the introduction of our HOMM brand, we strive to provide guests with a true “sense of home” comforts that act as a base camp for new experiences and adventures, while simultaneously supporting the local community. HOMM Bliss Southbeach Patong’s close proximity to Phuket’s culturally rich attractions and coastal region provides global travellers with the ability to fully engage with locals and foster sustainability and stewardship practices through Banyan Tree Group’s world-renowned ‘Stay for Good’ program, a blueprint for future HOMM locations to come,” said Chatchaya Jearranai (May), Hotel Manager of HOMM Bliss Southbeach Patong.

Blending the essence of Phuket’s tropical beach with the signature Banyan Tree Group’s standards of service, HOMM Bliss Southbeach Patong sits on the quiet southern end of Patong Bay, with unrivalled views of the Andaman Sea along 1.5 miles of white sand beaches. The newly refurbished guestrooms boast contemporary beach-inspired accommodations bathed in natural light, with 39 rooms featuring sea-facing private balconies and terraces or ground-floor plunge pools. Indulgent bath amenities encourage relaxing mornings, while the property’s two outdoor pools, beachfront access and proximity to top tourist attractions provide for exciting afternoons in Phuket. Culinary offerings include quick bites and grab n’ go snacks, like HOMM’s signature breakfast buns from Seagulls on Southbeach, or all-day dining at Rice Bowl, best known for authentic Thai cuisine.

As part of the Group’s larger Stay For Good program*, each HOMM property will advocate for a unique endangered species, centrally displayed in the lobby areas via origami art. For example, at HOMM Bliss Southbeach Patong, an origami creation of the Black Billed Gull can be found upon entering the lobby to raise awareness of the native bird generally found in nearby rivers and coastal areas. Waste-reduction initiatives and educational programs for locals will also be implemented, ensuring the holistic wellbeing of each HOMM community.