Banyan Tree Samui: Embracing the White Lotus Effect

Koh Samui, Thailand’s tropical paradise, has recently found itself in the spotlight thanks to the hit U.S. TV series The White Lotus. The third season, which premiered in February 2025, was filmed primarily on the island, captivating audiences around the world with its stunning scenery and lush landscapes. This newfound attention, fondly dubbed “The White Lotus Effect,” has sparked a surge in interest from travellers keen to explore the idyllic beauty of Koh Samui. Among the island’s many gems is Banyan Tree Samui, a MICHELIN-listed luxury resort perched on a picturesque hillside overlooking sapphire-blue seas. Although The White Lotus was not filmed at the property, its panoramic vistas and verdant rainforest setting bear a striking resemblance to the show’s most iconic scenes. Seizing this moment, Banyan Tree Samui has unveiled a host of innovative offerings inspired by the island’s newfound prestige. The White Lotus-Inspired Experience From the moment guests arrive, Banyan Tree Samui provides touches reminiscent of The White Lotus. Locally infused welcome amenities greet visitors, while the resort’s Wellbeing Sanctuary programs—including yoga, meditation, and fitness sessions—offer the perfect opportunity to relax and rejuvenate amidst nature. At the Banyan Tree Spa Samui, the newly introduced Sense of Lotus spa package takes indulgence to a new level. The 120-minute treatment begins with a White Lotus Polisher, a gentle exfoliation using bead powder from lotus seeds, followed by a soothing Sense of Lotus body massage to calm the mind and body. For sunset lovers, the White Lotus cocktail is a must-try. This tropical masterpiece blends vodka, white rum, lychee juice, lime juice, and coconut milk, garnished with fresh lychee and dried Damask rose petals, making it the ideal way to toast the day. Explore Koh Samui from Sea Adding to the experience, Banyan Tree Samui offers a private speedboat, Sense of the Sea, which guests can charter to recreate their own White Lotus-inspired day trip. Explore the captivating limestone islets of Mu Koh Ang Thong Marine Park, a prominent filming location in the series, or uncover hidden gems within the Gulf of Thailand’s vibrant marine ecosystem. Luxurious Living with Spectacular Views Each of Banyan Tree Samui’s 88 villas features its own private infinity pool, offering guests the ultimate in privacy and comfort. Tiered into the hillside, the resort spans an impressive 38 acres, boasting lush flora, a private beach framed by coral reefs, and breathtaking vistas of the surrounding seascape. The resort’s three restaurants—including Saffron, listed in the 2025 MICHELIN Guide—present culinary delights that cater to every palate. For relaxation, guests can unwind at the award-winning spa featuring Banyan Tree’s signature Rainforest hydrotherapy facility, or enjoy the other amenities, including a fitness centre, kids’ club, and a library. Koh Samui’s Time to Shine With the “White Lotus Effect” firmly placing Koh Samui on the world travel map, Banyan Tree Samui stands out as a beacon of luxury and serenity. General Manager Remko Kroesen shares, “Viewers are falling in love with the idea of Koh Samui. This wave of visitors will not only elevate the island’s prestige but also foster a newfound appreciation for its natural beauty.” For those seeking an unforgettable escape, there’s no better time to visit Koh Samui. Whether you’re indulging in world-class spa treatments, sipping on the White Lotus cocktail, or soaking in the stunning views from your private villa, Banyan Tree Samui offers a tropical retreat inspired by the allure of one of television’s most captivating series.