Best Western Great Britain has launched its latest campaign – Better Book Direct.

The new marketing drive aims to highlight that consumers can get the lowest prices in the market by booking directly on www.bestwestern.co.uk, via the call centre or directly with hotels. Thanks to the group’s new ‘Rewards Rates’, bookers will be offered discounted rates unavailable anywhere else in the market.

Sarah Fussey, Director of Marketing at Best Western Great Britain said: “HSBC’s recent report on the Anatomy of the Consumer states that 51% of people asked say they think booking through an Online Travel Agent presents them with the best deal. What’s frustrating is that that we know this is isn’t the case and that’s a perception that our Better Book Direct campaign is looking to break. We want to reward our most loyal customers with giving them the lowest prices.

“As Great Britain’s largest collection of independent hotels, everything we do is focussed on making the product and service right for our customers, and this latest campaign will give customers the confidence to trust that we can offer them the lowest price in the market when they book direct.”

The campaign is a multi-platform initiative, with TV adverts being rolled out across national networks from 20th March, in addition to digital, social and PR elements.

Customers wanting to book the Rewards Rates will need to become Rewards members. In addition to access to the lowest prices in the market, they will then also be able to benefit from:

Instant Rewards: just one two-night stay should earn customers enough points to redeem for a £5 gift card.

Free nights with no blackout periods: After just 10 stays customers should have enough points for a free night.

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