LOADING

TDM NEWS EVENTS IWTA SERIES TDM

Travel Daily Media

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

Booking.com Research reveals the insecurities of LGBTQ+ families when travelling

Booking.com Research reveals the insecurities of LGBTQ+ families when travelling

Kanchan Nath

- June 28, 2024

In an increasing number of countries, millennials are the first generation to embrace queer family travel. As more LGBTQ+ families embark on that exciting first multi-generational trip, Booking.com’s latest Travel Proud research reveals the heightened awareness and acceptance among LGBTQ+ families that their trip will be influenced by their identity.

Navigating boundaries: How constraints, concerns and decisions are shaping destination choices 

The first step for any traveller is finding and booking a destination and for LGBTQ+ parents this comes with particular concerns. 60% of this group feel that being LBGTQ+ has a big impact on their vacation research and destination choices, while nearly four in five travellers (78%) will investigate how LGBTQ+ family friendly a destination is when making their choices.

Despite the progress that is being made in a growing number of countries, there continue to be constraints on LGBTQ+ family travel. 87% of LGBTQ+ parents feel some popular destinations are off limits because they or another family member identify as LGBTQ+. This also results in them changing their travel wish lists with 72% agreeing that being LGBTQ+ has negatively impacted their bucket list.

Adapting for safety: How LGBTQ+ travellers are modifying behaviours while travelling 

LGBTQ+ parents will adapt their behaviours to deal with their concerns over identity once out of the home. 71%  say that being LGBTQ+ negatively impacts how they and their family behave when travelling together, with almost the same number (74%) saying it negatively impacts how they present themselves. Meanwhile 83% of LGBTQ+ parents admit to modifying their appearance and behaviour while catching a flight and 90% will create alter egos to obscure their identity.

Embracing inclusivity: How the travel industry is boosting LGBTQ+ travellers’ confidence 

But families are seeing the positives in changes coming from the travel industry. 80% of LGBTQ+ families say that seeing increased inclusivity of the travel industry has made them feel more comfortable travelling. And 81% say that being LGBTQ+ makes them feel more confident as a traveller. While in destinations that have adequate legislation in place to protect the rights of LGBTQ+ people, the majority of LGBTQ+ parents feel comfortable across the entire travel journey – 83% feel comfortable catching flight from their home country, 84% feel comfortable getting onto public transportation, 87% feel comfortable eating in restaurants outside of the place they are staying and 88% feel comfortable going out late in the evening with their family.

To make it easier for LGBTQ+ travellers to experience the world, Booking.com’s Travel Proud program certifies properties listed on Booking.com for having completed Booking.com’s inclusive hospitality training and their ongoing commitment to providing truly welcoming stays to everyone.

 

 

 

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

Booking.com Research reveals the insecurities of LGBTQ+ families when travelling

Kanchan Nath

- June 28, 2024

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats